Members-only Article What does VoC stand for? The fundamental core of good marketing Keeping up with customers in today's era isn’t easy. However, familiarizing yourself with Voice of the Customer (VoC), what it is and how you can invest in a program to implement it, can help you identify and fulfill customer needs....
Members-only Customer marketing Be the voice of your customer and drive company alignment In the tech world, we are fortunate to have access to multiple touchpoints with our customers. There’s data literally everywhere that you can pull insights from. Feedback can originate from actions in the product, on the website, quantitative and qualitative - it’s all there....
Members-only Article How to incorporate the voice of the customer into your product marketing strategy Whether it’s interviews, surveys, listening to the voice of the customer through forums, or product feedback pages on your website, you're part of customer communities. I think at one point in my career, I've probably done all of these....
Members-only Customer marketing How to understand and represent your target audience through VoC If your brand is dealing with far more negative comments than heart emojis, then you’ve been hearing a lot from your customers, but you probably aren’t listening to them....
