Members-only Customer marketing How is customer marketing structured, internally and externally? In this article, we’re going to go through the global presence of customer marketing, and how customer marketing teams are structured in 2023/24....
Members-only Customer marketing AI and customer service: Where should customer marketers draw the line? Positions like customer marketing, customer success, and other customer-facing roles, rely a lot on face-to-face interaction with customers to maintain meaningful relationships and improve overall customer lifetime value. But does the presence of AI impact this?...
Members-only Podcast Cristina Errico | Extract more value from your customer case studies | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Cristina Errico, Cybersecurity Customer Evangelist at Cisco, talks about some ways to extract more value from your customer case studies....
Members-only Customer marketing The customer marketing role in 2024: Responsibilities and metrics Our Customer Marketing Industry and Salary Reports will be launching at the end of this year, but we wanted to give you a sample of the kind of data you can expect from theses reports. In this article, we’ll be going through the responsibilities and metrics of customer marketing teams in 2023/24....
Members-only Article Six ways to measure your Customer Advisory Board success Customer Advisory Boards are a fantastic program for customer marketers to get face-to-face time with their customers. But how do you measure its success?...
Members-only Article Five steps to harnessing testimonials for effective customer marketing Testimonials are not just a one-and-done deal but should continue to evolve as your customer's preferences change and grow. They’re powerful tools when produced and used correctly that harness both the Voice of the Customer and advocacy to support your team's success....
Members-only Article Effective engagement channels for advocacy and retention How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....
Members-only Customer marketing Key differences between strategic and tactical marketing In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....
Members-only Article Decoding customer engagement scores: Understanding and improving your scores A customer engagement score is a quantitative measure used by businesses to assess the level of interaction, involvement, and satisfaction of individual customers with their brand, products, or services....
Members-only Article Understanding customer goals and the psychology behind them Understanding customer goals is super important for marketers because it helps you figure out how to talk to people in a way that really hits home....
Members-only Podcast Kevin Lau | Vital metrics to measure your customer advocacy success | Learning with Leadership In our fifth episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Kevin Lau Senior Director of Global Customer Engagement at F5, on the importance of establishing metrics to ensure your advocacy success....
Members-only Article The evolution of customer advocacy: embracing a value-led approach When everything you do is focused on living up to your company values, you’ll naturally build up a loyal customer base of advocates who resonate with your brand ethos....
Members-only Podcast Florian Engel | Interacting with different cultures and regions both internally and externally | Learning with Leadership Florian Engel, Director of EMEA Marketing & Global Customer Marketing at Aiven, shares some tips on interacting with different cultures and regions both within your internal culture, and externally when interacting with customers....
Members-only Customer marketing Katie Meeker | Vital leadership skills you need when structuring your marketing teams | Learning with Leadership In our second episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Katie Meeker, Director of Customer Marketing at ICIMS, about the vital leadership skills you need when structuring your marketing teams....
Members-only Article Steph Mills | Case studies: How to connect to your customers using their own voice | Learning with Leadership In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies....