What is customer marketing?

Misalignment between sales and marketing remains a problem. Failing to fix it is a huge missed opportunity for marketers....

The consequence of poor stakeholder management Imagine you wake up one morning and see that a leader from another key function has sent...

No business case succeeds without a compelling story. For such a critical skill, it begs the question: what actually makes a winning business case?...

As a career marketer who’s spent time both agency-side and in-house, storytelling has always been at the core of how Andy, CMO at Ceipal, approaches brand building....

No company can thrive without community. It’s the connective tissue between customers and businesses, transforming users from passive consumers into engaged advocates. But for such a crucial function, it begs the question: what actually makes a great multifaceted community program?...

Whether you're selling payment solutions, expense management tools, or financial software, your future prospects are looking for evidence of success from companies similar to theirs. How do we separate the wheat from the chaff? This is where a well-structured customer advocacy program comes in...

Empowering teams for sustainable transformation starts from within. In this article, discover strategies to empower teams and scale advocacy....

The path a customer takes with your brand isn't just a straight line originating from the awareness stage, through to the point of purchase, and culminating in advocacy. If only it were so simple!...

Explore with Virginia Bryant how customer marketing evolves with advocacy, AI, and collaboration to build authentic customer relationships....

In this article, discover strategies from JP Morgan for transforming advocacy into a collaborative, customer-first effort that drives results....

Discover how marketers can drive sustainable growth by aligning customer and partner marketing strategies....

Learn how to scale advocacy programs effectively while maintaining a personal touch with customers to boost brand loyalty and engagement....

Empowering advocacy through data is key to driving meaningful impact in customer marketing. In this article, discover strategies for measuring impact....

Whether you're a one-person team marketing a single product or you're juggling an entire portfolio, the ability to nimbly shift strategies is make-or-break....

Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set....