Members-only AI & automation AI workflows for the overwhelmed marketer Four workflows to cut busywork and ship better campaigns...
Members-only Customer research How doing my own customer research changed everything Every marketer is told the same thing: “You need to know your customer.” It’s the foundation of everything we do: building ICP profiles, shaping personas, crafting positioning, and writing messaging fundamentals....
Members-only Customer engagement Customer re-engagement strategy template This template gives you a complete system for diagnosing disengagement, planning re-engagement plays, and executing across the full customer lifecycle....
Members-only Customer advocacy Why advocacy beats retention as a growth engine for 2026 Stop counting churn and start building an army of advocates. Discover how to turn users into your loudest marketers and make growth unstoppable....
Members-only Brand storytelling 6 tactics to amplify your brand with customer stories Turn customer experiences into powerful stories that enhance your brand....
Members-only Community How to make community fun again, prove ROI... and quietly win at SEO I’ve been going to a lot of community events lately, and I keep hearing the same thing from champions, almost word for word: “It’s hard to have fun anymore.” The moderation queue never ends. Leadership wants ROI numbers yesterday. The same questions pile up day after day....
Members-only Brand storytelling Why putting customers at the heart of your story changes everything Why putting customers at the center of your story drives deeper connection, loyalty, and impact — plus lessons from Starbucks and Coca-Cola....
Members-only Customer journey The loyalty loop gets a co-pilot: How GPT agents may finally close the customer journey How GPT shopping agents are transforming every stage of the customer journey — from awareness to loyalty — and what it means for brands....
Members-only Articles How to build a high-impact onboarding program from scratch Stop losing customers to the post-purchase "pit of despair." Learn how to build a high-impact onboarding bridge that drives real product value....
Members-only Customer research Why most customer research fails to change strategy Customer research often fails to shift strategy. Discover the 4 reasons why and how customer marketers can use decision-oriented lenses to make insights a true strategic input....
Members-only Customer advocacy Lifecycle-driven advocacy template A strategic framework that helps you generate customer advocacy by aligning your asks with the right moments in the customer journey....
Members-only OnDemand Customer Marketing Summit New York 2026 Catch up on all of the sessions from Customer Marketing Summit New York 2026, including sessions from Cisco, Workday, OpenText and more....
Members-only Premium How Grammarly uses lifecycle marketing to fuel sustainable growth Discover how Grammarly turns lifecycle marketing into an advocacy engine to drive sustainable growth and adoption through value-led strategies....
