Customer Marketing Alliance (Page 1)

How to increase customer retention rate and boost customer loyalty

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Kickstarting customer marketing at your company

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Customer research

Why most customer research fails to change strategy

Customer research often fails to shift strategy. Discover the 4 reasons why and how customer marketers can use decision-oriented lenses to make insights a true strategic input....

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Customer advocacy

Lifecycle-driven advocacy template

A strategic framework that helps you generate customer advocacy by aligning your asks with the right moments in the customer journey....

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Customer Marketing Summit New York 2026

Catch up on all of the sessions from Customer Marketing Summit New York 2026, including sessions from Cisco, Workday, OpenText and more....

How Grammarly uses lifecycle marketing to fuel sustainable growth

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How Grammarly uses lifecycle marketing to fuel sustainable growth

Discover how Grammarly turns lifecycle marketing into an advocacy engine to drive sustainable growth and adoption through value-led strategies....

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Voice of the customer

TV commercials with 10/10 brand storytelling

Brand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons)....