What is customer marketing?

Explore with Virginia Bryant how customer marketing evolves with advocacy, AI, and collaboration to build authentic customer relationships....

In this article, discover strategies from JP Morgan for transforming advocacy into a collaborative, customer-first effort that drives results....

Discover how marketers can drive sustainable growth by aligning customer and partner marketing strategies....

Learn how to scale advocacy programs effectively while maintaining a personal touch with customers to boost brand loyalty and engagement....

Empowering advocacy through data is key to driving meaningful impact in customer marketing. In this article, discover strategies for measuring impact....

Whether you're a one-person team marketing a single product or you're juggling an entire portfolio, the ability to nimbly shift strategies is make-or-break....

Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set....

Scaled customer success and customer marketing - I want to share with you what my role looks like compared to a traditional CS role and how I was able to make the transition....

The key to scaling customer advocacy and creating experiences that last longer than eight seconds (spoiler: goldfish attention spans are fake news) starts with reducing internal friction....

Explore AI strategies, tools, and practical steps to enhance productivity, improve customer experiences, and drive organizational impact....

We hate to break it to you but customers don’t care what your product does. Instead, they’re more concerned about what they can achieve with it.  Customers are driven by solutions that elevate their performance and simplify their challenges. You need to show them value....

Customer stories have a well-documented history of helping companies thrive, whether used in advertising, feedback, strategies, or more. But where do customer stories truly shine? In this article we’ll be going through the following five channels....

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Building a powerhouse customer marketing team is both an art and a science. In this article, discover strategies and insights essential for building and scaling a successful customer marketing team....

Companies recognize customer focus reduces churn. Like weight loss—simple concept, complex execution. Delivering great service, keeping customers informed, and connecting them requires strategic approach despite limited resources and small teams....