Video

Customer and community engagement are not the same thing....

The complete guide to customer segmentation video....

The realm of the existing customer is where customer marketers have the most impact. So when customers leave, a part of the customer marketer's responsibility is to try and get them back! This is where customer reactivation marketing comes in....

In this video, we discuss what customer churn is, why it’s important to reduce churn, and how to prevent churn in the first place....

Let's break down what exactly customer marketing is and why it's so important....

This video breaks down the importance of customer marketing for any customer-focused organization....

A good customer advocacy strategy in account-based customer marketing leverages satisfied customers to become vocal promoters of your brand. This adds major credibility and trust to your marketing efforts....

Storytelling in customer marketing is vital because it humanizes your brand. It creates an emotional connection with your audience and makes your message more memorable....

Bryony Pierce talks about the three core pillars of customer marketing....