Video

Building an advocacy program from scratch is no small task. If you're a solo customer marketing team of one then this is even more true. But Jessica Day, Community, Advocacy, and Customer Marketing Lead at Dropbox has been through all this before....

Ari Hoffman and Gillian Farquhar, VP of Global Customer Marketing, continue their conversation about customer marketing stability during times of economic uncertainty. In this episode, they discuss involving advocates and employees to support bottom-line success....

How do you keep your bottom line safe during times of economic uncertainty? For Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, the answer is customer storytelling and customer communities....

Discover the five strategies for an anti-fragile approach. Hear from Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, as they discuss recession-proof marketing and share their experiences....

Join Jana Frejova, a marketing expert from Spendesk, as she shares insights on why personas are no longer effective and alternative solutions to support your customer base and team. Learn from industry leaders and gain innovative strategies to optimize your consumer marketing efforts....

Join Jana Frejova, a marketing expert from Spendesk, as she share insights on why personas are no longer effective and how focusing instead on customer problems can drive growth. Learn from industry leaders and gain innovative strategies to optimize your consumer marketing efforts....

In this video, Cecilia Toro takes us through the key difference between strategic and tactical marketing, the uses for both types and how taking advantage of both strategies can make your marketing plans both flexible and long-lasting....

Shanann Monaghan, Global Marketing Campaigns Lead at Google, gives us her exclusive look on how to create upsell opportunities and deliver exceptional experiences to customers....

This Customer Marketing event panel showcased industry experts from Lauren, Cisco, and League Aps as they shared their insights on creating successful customer journeys and building strong customer communities....

This Customer Marketing event panel involved industry experts sharing their experiences and insights on how to attract, engage, and advance talent through effective customer marketing strategies. Learn how organizations use B2B SaaS solutions to optimize their marketing efforts....

Join Eric Calderon as he shares his insights on building a blended lifecycle marketing strategy. Discover the sudden rise in hybrid B2B purchasing and learn from real examples implemented at Atlassian....

In this exclusive talk, Leslie Paterson, Vice President, Customer Advocacy & Engagement at BMC Software, discusses the significance of customer marketing, the benefits of community support from the Customer Marketing Alliance, and shares insights from her experience of advocacy marketing....

In this video of Customer Marketing Uncovered, Cecilia Toro takes us through the key five types of customers you must market toward, and solutions to the tricky ones!...

Bryony Pierce talks us through the fundamentals of market research to set you and your team up as the perfect market research artists....

Voice of the Customer is a fantastic resource to validate your products, increase the authenticity of your marketing campaigns, and build stronger relationships with potential and exaisting customers....