Podcast

In this episode of Customer Marketing Catch-up, Leslie Paterson, VP of Customer Advocacy & Engagement at BMC, talks to us about how you should approach executive conversations to set your customer marketing team up for success....

In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing....

We talk to Robert Maddox, Customer Advocacy & Community Manager at Delinea, on how to connect two sides of the product lifecycle with your customer and product team through events....

In this episode of Customer Marketing Catch-up, we talk to Jeni Asaba, Head of Community at Jamf, about some of her vital tips to help tie people to your community....

In this episode of Customer Marketing Catch-up, we talk to Meaghan Sullivan, Marketing Customer Programs Lead at Google, about how to excel in the digital workplace as a customer marketer....

In this episode of Customer Marketing Catch-up, we talk to Maria Braune, Director of Client Advocacy at DailyPay, about perfect personalization and why human connection is vital for your marketing....

In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey....

In this episode of customer marketing catch-up, we talk to Cassie Sneed, Senior Manager of Customer Marketing at Reputation, about her process for getting the right cast studies for your brand....

We talk to Clayton Prichard about the intricacies of the relationship between Product Marketing and Customer Marketing. There is often a lot of overlap in responsibilities between these two teams and so collaboration is key to effective workflows....

"Customer references really are about bringing someone in and starting them on that journey toward customer advocacy." We talk to Collette Johnson about customer references, their importance, and how they can be used. We also discuss some common mistakes and pitfalls that most clients fall into....

"The first thing to understand is that all customers are looking for more than a product..." In this episode, we talk to Jennifer Susinski about her understanding of customer advocacy as a customer advocacy and experience manager for over seven years....

“We’re really looking for the voice of the customer when it comes to feedback when it comes to their experience and their sentiment around your organization and how that impacts their willingness to collaborate with you on things that extend beyond just buying your products or services…”...

In this episode, we talk to Kevin Lau. He talks in detail about the value of customer advocacy, ways to measure the performance of your advocacy programs, and shares a little about his own journey and what he has learned over the years of specializing in this topic....

"Customer marketing is just going to continue growing... it's just getting that growth and then taking root so that it's a pillar in almost every marketing team."...