Members-only Podcast Valerio Battelli | Key steps to managing a flagship customer program | Customer Marketing Catch-up Valerio Battelli, Voice of Customer and Insights at Taboola, takes us through his steps to managing, and succeeding at, a flagship customer program....
Members-only Podcast Nisha Prabhakar | From customers to champions: Four secrets to compelling customer stories | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Nisha Prabhakar, Senior Manager, Customer Marketing, Salesforce, gives us a sneak peek into her top-secret tips for getting compelling customer stories....
Members-only Podcast Tobi Demuren | Winning and valuing the hearts and minds of your customers | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Tobi Demuren, Global Head of Advocacy Marketing (Agencies) at LMS at LinkedIn talks to us about the value of winning the hearts and minds of your customers....
Members-only Podcast Dean Lindsay | How to launch a great fintech-focused customer advocacy program | Customer Marketing Catch-up Dean Lindsay, Product Marketing Manager at Third Bridge Group Limited talks about how businesses in fintech-focussed industries should approach customer advocacy....
Members-only Podcast Elizabeth Grant | Develop customer relationships using personalization | Customer Marketing Catch-up Elizabeth Grant, Director of Customer Advocacy & Enablement at Autodesk talks about the vast advantages available to you if you use personalization within your customer journey - particularly how it can impact customer relationships in a positive manner....
Members-only Podcast Cristina Errico | Extract more value from your customer case studies | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Cristina Errico, Cybersecurity Customer Evangelist at Cisco, talks about some ways to extract more value from your customer case studies....
Members-only Podcast Kevin Lau | Vital metrics to measure your customer advocacy success | Learning with Leadership In our fifth episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Kevin Lau Senior Director of Global Customer Engagement at F5, on the importance of establishing metrics to ensure your advocacy success....
Members-only Podcast Florian Engel | Interacting with different cultures and regions both internally and externally | Learning with Leadership Florian Engel, Director of EMEA Marketing & Global Customer Marketing at Aiven, shares some tips on interacting with different cultures and regions both within your internal culture, and externally when interacting with customers....
Members-only Customer marketing Katie Meeker | Vital leadership skills you need when structuring your marketing teams | Learning with Leadership In our second episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Katie Meeker, Director of Customer Marketing at ICIMS, about the vital leadership skills you need when structuring your marketing teams....
Members-only Article Steph Mills | Case studies: How to connect to your customers using their own voice | Learning with Leadership In our third episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Steph Mills, Director of Customer Advocacy at Matillion, about how to connect to your customers using their own voice, with case studies....
Members-only Customer marketing Jeni Asaba | How to find the right customer passion topics to engage customer interests | Learning with Leadership In our first episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Jeni Asaba, Senior Manager, Community Engagement & Advocacy at Jamf, about the importance of finding your customers' passion topics to inform engagement and internal processes....
Members-only Podcast Joshua Zerkel | How multifaceted communities work to cement your company future | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Joshua Zerkel, Head of Global Engagement Marketing at Asana talks the importance of developing multifaceted communities to cement the future of your customer spaces....
Members-only Podcast Sangeeta Walsh | Understand your customers using business intelligence | Customer Marketing Catch-Up In this episode of Customer Marketing Catch-up, Sangeeta Walsh, VP of Marketing and Alliances at Dialpad talks about how you should set up all types of Customer Advisory Boards to enable true business impact....
Members-only Podcast Sara Steffen | How to set up Customer Advisory Boards for true business impact | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Sara Steffen, Sr. Director of Connected Customer Experience at Nutanix talks about how you should set up all types of Customer Advisory Boards to enable true business impact....
Members-only Podcast Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth....