Members-only Articles Customer marketing metrics and how to choose your own Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....
Members-only Customer and market research How to reduce customer churn Whether you’re working at a small startup or accomplished organization, customers are the lifeblood of your business. So, when customer churn rears its head, this can throw a spanner in the works and impact a company’s short and long-term goals....
Members-only Customer marketing How to make and structure your marketing goals: Why it's important for them to be flexible Goal setting’s an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes....
