Market research

Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....

This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship....

What market trends analysis is, why it's important, how to identify market trends, how to build a business strategy around these trends....

Market research is a concept not limited to customer marketing, but a strategy essential for every single part of the business. This guide will teach you almost everything you need to know about it....

Market research is important for all companies, but it’s especially crucial for new businesses. This is because startups don’t have the same customer base or established reputation as long-standing brands....

Market research provides the answers needed for orgs of any size about where to take the direction of their business, how to engage with their customers, and address pain points....

Market research covers a broad variety of strategies that work toward improving business techniques that better cater to your chosen target market. In this article, we’ll cover: What market research is, and different types of market research....

Introducing the first of its kind, the Customer Marketing Salary Report 2022, sponsored by Influitive. Delve into the deep-cut analysis of the factors currently impacting wage levels, and stay in the know about how much your experience and position are worth....

Customer loyalty doesn't happen by accident. It's an outcome of planning, strategizing, and executing a well-crafted customer marketing strategy that relies on clear goals and KPIs....

Wouldn’t it be awesome if we could line our customers up, throw on a pair of magic goggles and read all of their minds? We might not have magic but we do have a consumer psychology Masters Certification....

2022 saw our very first State of Customer Marketing Report, which reviewed different topics related to the position. This article serves as a sneak peek into the report and our conversations with our community members and survey responders....

B2B and B2C businesses will work quite differently when it comes to customers and marketing to those customers. The different customer segmentation types will be more varied due to whether or not they’re interacting with an individual customer or a multi-level organization....

A/B tests are a simple but effective tool to help refine your messaging and positioning, and they’re a great way to define your target audience....

Everyone knows it’s important to pay attention to customer feedback, but how can we use that feedback to solve customer problems and show that our users’ opinions are at the heart of our practices? By being the voice of the customer....