Customer retention

Product adoption can be used to create organizational alignment and focus. It's effective at getting ahead of churn and boosting revenue....

Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand....

Engaged customers are the holy grail of any business. After all, they don’t stop at simply buying your product or services — they sign up for events take part in customer surveys, as well as promoting your business....

Customer marketing is the fastest growing marketing discipline. As Base CEO Gal Biran highlighted in his keynote at Obsession 2022, it was the third fastest growing open position amongst all LinkedIn jobs posted over the past five years. And for a good reason....

No matter what industry your business is in, it’s your customers that fuel growth. As such, companies should be prioritizing their customers and their experiences above all else. This is where customer obsession comes in....

Get a sneak peek into the responsibilities and value drivers in customer marketing as stated by our report from conversations with our community members and survey responders....

We all want loyal customers, right? This article explores the relationship marketing strategy and tactics businesses can use to encourage loyalty from their target customers....

The realm of the existing customer is where customer marketers have the most impact. So when customers leave, a part of the customer marketers responsibilities is to try and get them back! This is where customer reactivation marketing comes in....

Customer expansion begins with your existing customers. Specifically, in promoting or marketing your other products to your customers to support the ways they are already using the existing products....

When it comes to the world of business churn’s one of those spine-shuddering words. No one wants it but most of us get it - even if only 1% (if you’re very lucky!). Every hundredth counts though and for some, that 1% can amount to millions....

So, you’ve kickstarted customer marketing at your company, but now you need a plan to secure it within your business journey. This template will help you create and optimize your marketing strategy, developing a roadmap for the future....

The key to business success isn’t all about attracting new customers. No siree - you’ve got to give existing users a reason to stick around and make it impossible for them to slip through the cracks....

As long as your customers are happy it doesn’t matter whether you use the term customer satisfaction or customer loyalty to explain how they feel about your company, right? Not necessarily. These terms are often used interchangeably and they really shouldn’t be. Here’s why....

Whether you want to make a case to a senior member of your team, or you’re considering if it’s worth implementing into your company's ecosystem, these’re the essentials that everyone should know about customer retention....

It’s all well and good to actively seek new customers, but what happens if you ignore your current customer base? Plot twist: they churn. In fact, 68% of customers will go elsewhere if they feel the company they’re buying from doesn’t care about their business....