Members-only Brand storytelling The best of Customer Marketing Catch-up: Our top 5 must-listen episodes! Put on your headphones, because we've curated a top-five list of must-listen episodes from Customer Marketing Catch-up, the podcast that brings you conversations with some of the biggest names in the customer marketing field!...
Members-only Customer advocacy How customer marketing can be used to impact the revenue and sales cycle Ready to become your company's favorite superhero? From acquisition and retention to upselling and advocacy, this article delves into the transformative ways customer marketing can influence the entire revenue journey....
Members-only Customer advocacy Introducing the ultimate playbook for customer and community engagement In a world where engagement is more crucial than ever, the Customer Marketing Alliance (CMA) and Community-Led Alliance (CLA) have joined forces to create the definitive guide to customer and community engagement....
Members-only Customer marketing Jeni Asaba | Building relationships at scale: Vital tips to help you tie people to your community | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Jeni Asaba, Head of Community at Jamf, about some of her vital tips to help tie people to your community....
Members-only Customer advocacy 8 steps of a successful ambassador program As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...
Members-only Voice of customer Let's hear it: Magnify your voice of the customer program “What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through feedback....
Members-only Brand storytelling How to build a successful brand ambassador program If I had to pick just one program to start with, it would have to be developing a brand ambassador program. These ambassadors are an exclusive group of your most engaged customer practitioners who openly share their expertise, best practices, and strategies to help other customers be successful....
Members-only Customer marketing Top ten best practices for driving customer demand We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....
Members-only Customer advocacy Achieve success by creating a foolproof customer advocacy strategic framework with this micro course Don’t have a lot of free time? This Advanced Micro course is perfect for the busy customer marketer looking to establish a foolproof customer advocacy program. In this 100% self-paced course, you’ll build a successful strategic framework for your advocacy program....
Members-only Customer advocacy 7 proven tactics to hit home runs with your customer marketing and advocacy programs The CEO and Co-founder of Crowdvocate talks about the seven tactics that will help you hit home runs with your programs....
Members-only Customer advocacy Developing impactful advocacy programs We catch up with Dave Hansen, Sinead O'Grada, Tim Newborn, and Josh Zerkel to talk about the best ways to develop an advocacy program that'll actually make an impact....
Members-only Articles Cassie Sneed | The foolproof process to getting the right case studies for your brand | Customer Marketing Catch-up In this episode of customer marketing catch-up, we talk to Cassie Sneed, Senior Manager of Customer Marketing at Reputation, about her process for getting the right cast studies for your brand....
Members-only Customer advocacy What I learned from some of the best customer marketing and advocacy teams in the world Today I’m going to share the insights and best practices I’ve learned from some of the best customer marketing and advocacy teams in the world....
Members-only Customer advocacy How to measure the success of your customer advocacy program Being able to successfully measure your programs is what’s going to help you unlock more headcount, resources, and budget and be seen as a trusted partner and resource across your organization...
Members-only Customer advocacy Stand out from the crowd by adding a human touch to customer marketing We're so closely connected with our customers. We can take our knowledge of the customers and concentrate our efforts on helping them....