Customer advocacy

Customer Advisory Boards are a part of both customer marketing and product marketing responsibilities. But getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones....

I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....

Want to know the revenue-driving secret weapon winning over today's leading tech brands? Customer advocacy....

Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...

In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing....

As customer marketers, we need to remember to take a step back and look at the bigger picture. Today, I’d like to discuss how to position for greater success and the steps needed to establish a center of excellence (COE)🎖️....

While customer marketing and community marketing are each rock-solid strategies in their own right, they can complement each other - like macaroni and cheese - both versatile and important in their own right, but even more brilliant together....

Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....

Put on your headphones, because we've curated a top-five list of must-listen episodes from Customer Marketing Catch-up, the podcast that brings you conversations with some of the biggest names in the customer marketing field!...

Ready to become your company's favorite superhero? From acquisition and retention to upselling and advocacy, this article delves into the transformative ways customer marketing can influence the entire revenue journey....

In a world where engagement is more crucial than ever, the Customer Marketing Alliance (CMA) and Community-Led Alliance (CLA) have joined forces to create the definitive guide to customer and community engagement....

In this episode of Customer Marketing Catch-up, we talk to Jeni Asaba, Head of Community at Jamf, about some of her vital tips to help tie people to your community....

As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...

“What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through feedback....

If I had to pick just one program to start with, it would have to be developing a brand ambassador program. These ambassadors are an exclusive group of your most engaged customer practitioners who openly share their expertise, best practices, and strategies to help other customers be successful....