Members-only Articles Customer advocacy and its development in 2024 Customer advocacy is constantly evolving and is proving its value year after year when it comes to improving customer experiences and stabilizing the bottom line. In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow....
Members-only Customer collaboration Customer vs. community engagement: Know the difference Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....
Members-only Exclusive content The secret to customer advocacy and sales alignment success Discover the secrets to growing an exclusive customer advocacy program by 400% with Mendix's head of Global Customer Advocacy....
Members-only Podcast Dean Lindsay | How to launch a great fintech-focused customer advocacy program | Customer Marketing Catch-up Dean Lindsay, Product Marketing Manager at Third Bridge Group Limited talks about how businesses in fintech-focussed industries should approach customer advocacy....
Members-only Articles Effective engagement channels for advocacy and retention How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....
Members-only Podcast Kevin Lau | Vital metrics to measure your customer advocacy success | Learning with Leadership In our fifth episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Kevin Lau Senior Director of Global Customer Engagement at F5, on the importance of establishing metrics to ensure your advocacy success....
Members-only Customer advocacy The power of partnership: Strategies to cultivate internal advocacy What’s the secret recipe behind customer marketing’s greatest successes? It’s the ability to cultivate passionate internal alliances up, down, and across the company; trust me - I’ve discovered firsthand the true power of building strong cross-functional partnerships....
Members-only Customer advocacy Setting up your CAB strategy and getting business buy-in Customer Advisory Boards are a part of both customer marketing and product marketing responsibilities. But getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones....
Members-only Exclusive content From zero to hero: Leveling up our awards program to wow customers I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....
Members-only Exclusive content Beyond references: How to find and grow invested customer advocates Want to know the revenue-driving secret weapon winning over today's leading tech brands? Customer advocacy....
Members-only Exclusive content Make every interaction count: 4 key success strategies for tailoring customer experience Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...
Members-only Customer advocacy Virginia Bryant | The next stage of evolution for customer marketing | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing....
Members-only Exclusive content Building a customer-led COE: The 6 key steps to success As customer marketers, we need to remember to take a step back and look at the bigger picture. Today, I’d like to discuss how to position for greater success and the steps needed to establish a center of excellence (COE)🎖️....
Members-only Customer collaboration Tips for community marketing and customer marketing collaboration While customer marketing and community marketing are each rock-solid strategies in their own right, they can complement each other - like macaroni and cheese - both versatile and important in their own right, but even more brilliant together....
Members-only Affiliates and referrals The elements of customer marketing: Key strategies and tactics glossary Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....