Customer advocacy

Customer relationship marketing is a marketing strategy that companies use to center their business and product marketing efforts around customer relationships, customer needs, and customer loyalty. The approach focuses on using customer feedback and data to optimize product marketing....

Let us tell you, it ain’t easy holding on to customers under a subscription model. The best way to keep your customers happy and on board is to showcase the value of your product fast, and more importantly, to get your customers to realize it....

Irrational advocacy, a term that might seem contradictory, refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning....

In this article, I’ll share the key lessons and strategies that have helped me successfully build and manage customer advocacy programs, from the importance of personal connection to thinking outside the box and being authentic....

When businesses say they care about their customers, it can conjure up a plethora of clichés. “The customer is always right.” “Underpromise and overdeliver.” “Treat every customer like they're your only customer.” More often than not, business executives talk the talk but very rarely walk the walk....

We know that case studies and customer stories are powerful tools in our arsenal. But are we truly extracting maximum value from these resources? I'm Cristina Errico, a Cybersecurity Customer Evangelist at Cisco, and I'm sharing how to extract maximum value from customer stories....

Customer advocacy is constantly evolving and is proving its value year after year when it comes to improving customer experiences and stabilizing the bottom line. In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow....

Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....

Discover the secrets to growing an exclusive customer advocacy program by 400% with Mendix's head of Global Customer Advocacy....

Dean Lindsay, Product Marketing Manager at Third Bridge Group Limited talks about how businesses in fintech-focussed industries should approach customer advocacy....

How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....

In our fifth episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Kevin Lau Senior Director of Global Customer Engagement at F5, on the importance of establishing metrics to ensure your advocacy success....

What’s the secret recipe behind customer marketing’s greatest successes? It’s the ability to cultivate passionate internal alliances up, down, and across the company; trust me  - I’ve discovered firsthand the true power of building strong cross-functional partnerships....

Customer Advisory Boards are a part of both customer marketing and product marketing responsibilities. But getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones....

I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....