Customer advocacy

A strategic framework that helps you generate customer advocacy by aligning your asks with the right moments in the customer journey....

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...

A structured assessment framework that helps you evaluate how developed and effective your customer advocacy program truly is....

Discover how Workiva scales customer advocacy to drive revenue, from group reference calls to high-impact CABs. Learn to turn data into ROI....

Scrambling for customer references doesn’t scale. Here’s what I learned building a customer champion program – the lessons, guardrails, and trade-offs that made advocacy work without burnout....

One of the most impactful things I've learned is the immense value of connecting customers directly with product teams. By facilitating this connection through engaging customer events, we gain invaluable insights, forge stronger relationships, and fuel customer-led growth....

When advocacy and CS work together, the impact is undeniable. In this article, discover how that alignment takes shape and what it looks like....

We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. Referral programs encourage customers to refer friends, family or colleagues often offering rewards like discounts or credits....

Successful customer advocacy starts with strong internal alignment.  Years of leading programs at BMC, Genesys, and Oracle has taught me the importance of...

Remember the feeling of sitting in a three-hour college lecture with a professor who would drone on, talking at you without any semblance...

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...

AI is transforming how we identify, engage, and scale customer advocacy. Discover how Workday are using AI in their high-impact advocacy program....

In this article, I'll walk you through how adopting a lifecycle marketing model at Ivanti has transformed our approach to customer advocacy....

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...