Customer advocacy

One of the most impactful things I've learned is the immense value of connecting customers directly with product teams. By facilitating this connection through engaging customer events, we gain invaluable insights, forge stronger relationships, and fuel customer-led growth....

When advocacy and CS work together, the impact is undeniable. In this article, discover how that alignment takes shape and what it looks like....

We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. Referral programs encourage customers to refer friends, family or colleagues often offering rewards like discounts or credits....

Successful customer advocacy starts with strong internal alignment.  Years of leading programs at BMC, Genesys, and Oracle has taught me the importance of...

Remember the feeling of sitting in a three-hour college lecture with a professor who would drone on, talking at you without any semblance...

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...

AI is transforming how we identify, engage, and scale customer advocacy. Discover how Workday are using AI in their high-impact advocacy program....

In this article, I'll walk you through how adopting a lifecycle marketing model at Ivanti has transformed our approach to customer advocacy....

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. It&...

Can you have customer advocacy without customer marketing? If you support your customers, they're going to want to help you....

In this article, discover why customer advocacy belongs in customer success, and how to create a strategic approach to advocacy....

No company can thrive without community. It’s the connective tissue between customers and businesses, transforming users from passive consumers into engaged advocates. But for such a crucial function, it begs the question: what actually makes a great multifaceted community program?...

Whether you're selling payment solutions, expense management tools, or financial software, your future prospects are looking for evidence of success from companies similar to theirs. How do we separate the wheat from the chaff? This is where a well-structured customer advocacy program comes in...

Empowering teams for sustainable transformation starts from within. In this article, discover strategies to empower teams and scale advocacy....