Brand storytelling

Storytelling is a massive part of customer marketing, so we've put all of our articles in one place so you can elevate your brand into a memorable story.

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Tell a story they can't ignore: A CMA masterclass in narrative design

Blow away marketing leadership with your storytelling skills from our transformative certification on narrative design....

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Customer advocacy

Support your advocacy strategy by using authentic brand storytelling

prioritizing certain elements within brand storytelling can convert current customers into supportive advocates: Consistency and authenticity, Knowing your audience, Communicate the problem you solve, and Connect with your community....

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Articles

Top five commercials that have memorable brand storytelling

Brand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons)....

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Articles

Build up your brand image using effective brand storytelling

Storytelling in marketing is a great way to connect with audiences and make something memorable out of your brand that’ll stick in the minds of your customers. We’ve put together an introduction to brand storytelling to set you up on the right track....

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Customer marketing

How storytelling works to perfect customer marketing

Constructing a narrative to communicate a message to an audience is one of the backbones of marketing. A gripping story can be used in all sorts of ways, by customer marketers, product marketers, sales, and everyone in between....

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Articles

Putting people at the heart of your brand story

The story of your brand and how you tell it is essential. But brands can't just be big faceless monoliths anymore, they have to be built around people. Our guest, Erin McLean, CMO at eSentire, is here to share why and how you should put people at the heart of your brand story....