Articles

Market research is a concept not limited to customer marketing, but a strategy essential for every single part of the business. This guide will teach you almost everything you need to know about it....

Reducing customer cognitive load (how much they're thinking before making a purchase) to improve their experience - article explains what it is, why it's important, and how to reduce it....

Storytelling is a massive subject and can turn into a lifelong journey of studying stories, especially in marketing. Stories are in everything. Not just advertising and brand storytelling especially is a science that anyone can utilize; anyone can do it....

A few months ago we released our Customer Marketing Salary Report. Now, with each one of us being more aware of money and the impact of the economy going into this year, we wanted to share a snippet of the data we collected about global salaries and more....

Market research is important for all companies, but it’s especially crucial for new businesses. This is because startups don’t have the same customer base or established reputation as long-standing brands....

In this episode of customer marketing catch-up, we talk to Cassie Sneed, Senior Manager of Customer Marketing at Reputation, about her process for getting the right cast studies for your brand....

FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....

Market research provides the answers needed for orgs of any size about where to take the direction of their business, how to engage with their customers, and address pain points....

Market research covers a broad variety of strategies that work toward improving business techniques that better cater to your chosen target market. In this article, we’ll cover: What market research is, and different types of market research....

We talk to Clayton Prichard about the intricacies of the relationship between Product Marketing and Customer Marketing. There is often a lot of overlap in responsibilities between these two teams and so collaboration is key to effective workflows....

Today, we're going to be discussing how to build a successful ambassador program of customer evangelists, setting up customer advisory boards, case studies, and a whole lot of great things....

Design thinking is a process used by some of the top brands in the industry today and is used to learn about your audience, understand problems within your customer processes, and seek to create unique solutions....

We're so closely connected with our customers. We can take our knowledge of the customers and concentrate our efforts on helping them....

This research involves talking to customers directly, conducting surveys, putting together focus groups, and more. Each type of data collection relies on you asking the right questions to get the information you need to know....

Accurately marketing to your customers means knowing them from the inside and out, knowing their needs, pain points, and interests, and turning that into actionable steps to take your customer marketing to the next level....