Articles

Want definitive confirmation that the work you’re doing is paying off? Want to make sure you’re on course to achieve your goals? Track your performance now! Measuring success is crucial to all customer marketing operations....

In this episode of Customer Marketing Catch-up, we talk to Maria Braune, Director of Client Advocacy at DailyPay, about perfect personalization and why human connection is vital for your marketing....

Too often the leaders of the departments don't give much thought to how their puzzle piece fits into the greater customer advocate puzzle. If the value of an integrated model is crystal clear to you, then your mission is to share this vision with your leadership....

The Ideal Customer Avatar (ICA) is a character profile created by marketers to uncover the benefits they’ll use to sell a product or service. Marketing is character driven. Why? Because life is character driven. Which means top-quality copywriters don’t sell products – or even solutions....

In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey....

Here at Customer Marketing Alliance, we've been doing a deep dive into customer marketing salaries and the factors impacting them. We wanted to explore how much of an impact other company factors had on the salary of customer marketing....

What market trends analysis is, why it's important, how to identify market trends, how to build a business strategy around these trends....

Stories are at the very heart of marketing. We're taking a look at what should be two of the main goals of your storytelling: defamiliarizing your audience (ostranenie), and maintaining a consistent story they can engage with (willing suspension of disbelief)....

Get your diaries ready - here are the top customer marketing events to attend in 2023. 🎉...

The CEO and Co-founder of Crowdvocate talks about the seven tactics that will help you hit home runs with your programs....

When it comes to customer marketing, one of the most important metrics to track is customer retention. After all, figuring out how to keep your customers aboard ship and reduce churn rate is the linchpin of (SaaS); you want to keep your customer base intact to prevent revenue loss....

Market research is a concept not limited to customer marketing, but a strategy essential for every single part of the business. This guide will teach you almost everything you need to know about it....

Reducing customer cognitive load (how much they're thinking before making a purchase) to improve their experience - article explains what it is, why it's important, and how to reduce it....

Storytelling is a massive subject and can turn into a lifelong journey of studying stories, especially in marketing. Stories are in everything. Not just advertising and brand storytelling especially is a science that anyone can utilize; anyone can do it....

A few months ago we released our Customer Marketing Salary Report. Now, with each one of us being more aware of money and the impact of the economy going into this year, we wanted to share a snippet of the data we collected about global salaries and more....