Articles

Building a powerhouse customer marketing team is both an art and a science. In this article, discover strategies and insights essential for building and scaling a successful customer marketing team....

Companies recognize customer focus reduces churn. Like weight loss—simple concept, complex execution. Delivering great service, keeping customers informed, and connecting them requires strategic approach despite limited resources and small teams....

If you want to avoid the problem of your case studies dying a slow, boring death in a dusty PDF folder, never to be seen again, then we’ve got some tips for you. In this article, we’re going through five ways to present and utilize your case studies to make the most of their content....

We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. Referral programs encourage customers to refer friends, family or colleagues often offering rewards like discounts or credits....

Revolutionizing storytelling through video is about more than just crafting compelling content—it’s about connection, authenticity, and relevance. In this article, discover practical tips on using video as a powerful storytelling tool....

Personas are a core part of marketing strategies. This article explores the challenges that come with an overreliance on personas and introduces an alternative perspective....

On the same day, you can have higher-ups wanting you to focus on growing sales figures and customers complaining about “too much sales talk”. So how does one balance these two needs? This is where consumer psychology comes in....

Things like market research and competitive intelligence can clue you into features and capabilities that can be replicated into your own product plan - but customer relationships can't....

Our events are packed with revolutionary insights from expert practitioners behind the customer marketing strategies at some of the world's leading companies. And the best part? There's something for everyone....

Retention is at the heart of sustainable growth. In this article, discover ten tips for developing scalable customer retention and lifecycle programs....

Have you ever rushed to pull together a customer event, only to have it flop? Been there, done that! Here're my top tips for planning, executing, and following up on CABs....

During a recession, it’s inevitable that budgets are cut, teams reduced, and plans scaled back. And it’s often marketing that gets the first cuts. But here, we have the tools you need to take a proactive approach to shoring up your marketing budgets, making them anti-fragile and recession-proof....

In a world where customer expectations are higher than ever, time to value (TTV) has never been more important. TTV isn’t just a metric exclusive to CS teams; it has significant value in customer marketing as well....

Let's be clear: Customer onboarding isn't just the responsibility of customer success. Yes, customer success teams are the main point of contact and are the ones who first and foremost guide a new customer through the process. But they're not the only team with a stake in the game....

Mastering the complexities of marketing for multiple products is essential for driving business success. In this article, discover the key strategies and tools for leveraging the voice of the customer and focusing on the entire customer experience....