Members-only Customer advocacy Support your advocacy strategy by using authentic brand storytelling prioritizing certain elements within brand storytelling can convert current customers into supportive advocates: Consistency and authenticity, Knowing your audience, Communicate the problem you solve, and Connect with your community....
Members-only Customer retention How to reactivate churned users When it comes to the world of business churn’s one of those spine-shuddering words. No one wants it but most of us get it - even if only 1% (if you’re very lucky!). Every hundredth counts though and for some, that 1% can amount to millions....
Members-only Articles Top 5 commercials that have memorable brand storytelling Brand storytelling is important to connect with your customers. Advertising campaigns are most successful when they’re memorable (for the right reasons)....
Members-only Customer marketing Customer education is a SaaS marketing strategy Customer education is a marketing strategy. If you know who your audience is you can educate them, and help them do their jobs with your product....
Members-only Articles Build up your brand image using effective brand storytelling Storytelling in marketing is a great way to connect with audiences and make something memorable out of your brand that’ll stick in the minds of your customers. We’ve put together an introduction to brand storytelling to set you up on the right track....
Members-only Voice of customer Perfect your marketing processes by giving your customers a voice Everyone knows it’s important to pay attention to customer feedback, but how can we use that feedback to solve customer problems and show that our users’ opinions are at the heart of our practices? By being the voice of the customer....
Members-only Articles 5 non-negotiable traits to find when hiring a community manager As more and more organizations realize the power of connecting their customers to each other, communities (more specifically customer advocacy programs) are emerging within the business-to-business (B2B) space....
Members-only Customer and market research What will customer marketing look like in the future? With businesses beginning to realize the importance of customer retention over customer acquisition, and how it can improve revenue from 25-95%, it isn’t a stretch to say that customer marketing will play an increasingly important role in how businesses run in the near future....
Members-only Customer marketing The marketing organizational structure: Where does customer marketing fit? In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others)....
Members-only Articles Here’s why all customer marketers should be aiming to build a holistic customer advocacy community To create an engaging community experience, we have to look beyond the way that we've done things in the past and bring these special moments of togetherness. The majority of our connections with our customers will be online, so how do we bring these magical moments into an online community?...
Members-only Customer marketing How to make and structure your marketing goals: Why it's important for them to be flexible Goal setting’s an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes....
Members-only Customer marketing What is customer marketing? So, let’s dive in - what exactly is customer marketing? The truth of the matter is, is that it really looks quite different depending on an organization, and its internal structure and goals....
Members-only Customer marketing How to build an effective customer marketing function and prove ROI Hi, I'm Bree Bunzel, and I lead Customer Marketing for Dropbox. I’m delighted to share with you my experience in building customer marketing as a function and proving ROI....
Members-only Articles What personas are and how you can reap the benefits of them Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole....
Members-only Customer marketing What is customer lifecycle marketing and how is it used by businesses? Engaging with your customers is a basic building block when marketing your business. Where other processes become involved only once a sale has been made, customer lifecycle marketing plans interactions throughout the whole customer journey....