Members-only Customer and market research Is customer marketing valued by leadership? With our first State of Customer Marketing report released this summer, we gained a lot of insights into customer marketing, its standard processes, and how it’s used in companies today. This article will go through the main findings concerning leadership team's involvement in customer marketing....
Members-only Articles How to improve retention by making your customers your growth priority Any customer marketer worth their salt knows that paying attention to customer feedback is key to success. But how can we make leading with the customer a cross-departmental mission?...
Members-only Customer and market research Enlightening facts about how customer marketing teams are structured This article is based on a survey of 2022 customer marketers. This will go through the main findings concerning team structures including size, position, cross-functional collaborations and more....
Members-only Customer and market research How customer marketers should improve their engagement and marketing We're considering the future of work and how engagement has changed now we're all interacting remotely. This was a talk transcribed from one of our sister community events....
Members-only Customer advocacy The role of customer advocacy in sales and support 92% of consumers trust word-of-mouth recommendations, making it a prolific form of advertising. Customer advocacy shouldn’t be underestimated....
Members-only Customer and market research Enhance customer loyalty with relationship marketing We all want loyal customers, right? This article explores the relationship marketing strategy and tactics businesses can use to encourage loyalty from their target customers....
Members-only Affiliates and referrals How customer marketing supports your business' community framework With community frameworks, the relationship between you and your customer community is mutually beneficial, as these frameworks work toward your customer's individual goals, which, in turn, gets you closer to your business goals....
Members-only Customer marketing Aunalisa Arellano | How to effectively communicate your features, products, and services to your customers | Customer Marketing Catch-up "Customer marketing is just going to continue growing... it's just getting that growth and then taking root so that it's a pillar in almost every marketing team."...
Members-only Market research Build quality strategies by learning differences in B2B and B2C marketing B2B and B2C businesses will work quite differently when it comes to customers and marketing to those customers. The different customer segmentation types will be more varied due to whether or not they’re interacting with an individual customer or a multi-level organization....
Members-only Voice of customer Prioritizing personas as an investment in building a comprehensive lifecycle framework Knowing your personas and continuously researching, interviewing, and validating your personas is essential to developing meaningful and relevant multi-channel content....
Members-only Customer marketing The ultimate guide to perfect customer reactivation marketing The realm of the existing customer is where customer marketers have the most impact. So when customers leave, a part of the customer marketers responsibilities is to try and get them back! This is where customer reactivation marketing comes in....
Members-only Customer and market research What is customer marketing? The vital link in the progress chain Customer marketing is focused on the areas of marketing and management that pertain to a company's existing customer base. The activities within customer marketing are specifically focused on increasing customer retention, customer advocacy, and overall company growth....
Members-only Customer research A/B testing: Your ticket to defining high-intent customers for funnel acceleration A/B tests are a simple but effective tool to help refine your messaging and positioning, and they’re a great way to define your target audience....
Members-only Customer advocacy 10 components to building a solid customer experience strategy Customer experience, namely the way brands interact with their customers, is a broad topic that affects a lot of other processes within a company. Building a relationship with customers is vital for encouraging customer loyalty and advocacy....
Members-only Customer marketing Building and scaling up your customer reference program to support business growth How do you build a customer reference program that benefits your organization? Customer references help establish the credibility of your brand. It’s incredibly beneficial to associate your brand with other successful brands and show they trust you and your services or products....