Articles

Discover strategic approaches for each stage of the business lifecycle. Stay competitive, innovate, and navigate towards sustained success...

Drive business success by empowering employees to maximize every customer interaction. Foster a culture of customer-centricity now....

Hiring internally is a great strategy to help orgs succeed. Let’s look at the best practices and challenges you can expect to face!...

Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...

It’s important for any worker to understand what burnout is and recognize the signs, no job is worth sacrificing your mental health for....

While customer marketing and community marketing are each rock-solid strategies in their own right, they can complement each other - like macaroni and cheese - both versatile and important in their own right, but even more brilliant together....

Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....

Taking on a revenue goal will almost always guarantee a seat at the table and more importantly have a direct tie to understanding the success behind marketing programs. So how do meaningfully impact revenue and where do you start?...

It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well....

This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship....

What percentage of your customers could you reach out to individually right now just to check in and say hello? If your answer is less than 20%, you have some work to do!...

Gone are the days when customer marketing solely revolved around static case studies and testimonials. Today, it's all about creating immersive experiences, fostering meaningful relationships, and building vibrant communities....

As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...

Want definitive confirmation that the work you’re doing is paying off? Want to make sure you’re on course to achieve your goals? Track your performance now! Measuring success is crucial to all customer marketing operations....

A well-structured customer marketing team is a crucial part of achieving success and growth and our panel discussion, Building & Structuring Your Team for Success, at the Customer Marketing Summit provided key insight....