Articles

as the year is closing up, and plans are being made for the new year, we wanted to share this sneak peek into customer marketing budgets. Learn about the trends of how they’ve been used in 2022 in order to set your team up for success in 2023....

“What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through customer feedback....

Knowing the skills that can help elevate you in a specific position is invaluable information. So, we went directly to the source and asked our customer marketer participants, “What are the most important skill(s) that have helped you succeed in your role?”....

Want a happy ending for you and your customers? Look no further with our Storytelling Certified course, and become the perfect marketing author....

Consumer psychology is understanding why we buy and consume. This includes choices we make, how we make them, what influences us, whether we purchase something or not, how social dynamics play a role, and much more....

What are the main drivers for why advocacy is on the rise? Why you're likely seeing more community customer marketing and advocacy roles in your LinkedIn feed? Erica Anderson has the answers....

Customer loyalty doesn't happen by accident. It's an outcome of planning, strategizing, and executing a well-crafted customer marketing strategy that relies on clear goals and KPIs....

For the entirety of my career, I’ve told stories. Personal profiles, crime reports, pop culture features, obituaries and case studies are some of the formats I used to paint pictures with words. And over the years, I learned valuable lessons....

Getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones. So here’s a quick look into how to secure stakeholder buy-ins from our Customer Advisory Board Certified Masters....

Communication has transformed and spread; we now have multiple different entities, segments, and ways to provide that service....

Blow away marketing leadership with your storytelling skills from our transformative certification on narrative design....

Customer marketing is the fastest growing marketing discipline. As Base CEO Gal Biran highlighted in his keynote at Obsession 2022, it was the third fastest growing open position amongst all LinkedIn jobs posted over the past five years. And for a good reason....

Get a sneak peek into the responsibilities and value drivers in customer marketing as stated by our report from conversations with our community members and survey responders....

Good marketing (just like good instructional design) requires a solid understanding of your audience (your learner). It’s time for us to get good at creating customer profiles....

I’ll run through the pillars of B2B customer marketing and share some tips on how to get started. Then we’ll look at how to use data to streamline engagement across the customer journey and how to engage with your customer advocate base at scale....