Articles

When you're building a community in high-risk spaces, where privacy, trust, and security are non-negotiable, the stakes are understandably high. How do you create a space where people feel safe to collaborate, share, and grow, without exposing them to risk?...

In this article, you’ll discover the three critical components of brand alignment to finally get the recognition you deserve....

What do comedy and messaging have in common? More than you think Both are about creating connections, making things memorable, and getting a reaction from your audience....

As customer marketers often fall under different teams or departments depending on an organization, it can be tricky to pin down their ‘typical’ activities. What we can be sure of are the valuable qualities that they possess and the key strategic responsibilities they drive forward....

Elevate marketing impact beyond campaigns. This guide reveals 4 principles for innovating your operating model to drive lasting growth....

The term "customer-centric" gets thrown around a lot, but something isn't clicking because most companies aren't implementing it – and, worse, they're alienating their customers. So, let’s dive into the six all-too-common mistakes that alienate customers – and see how you can do better....

When advocacy and CS work together, the impact is undeniable. In this article, discover how that alignment takes shape and what it looks like....

We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. Referral programs encourage customers to refer friends, family or colleagues often offering rewards like discounts or credits....

Inside Microsoft’s global advocacy program, discover how they craft customer stories that inspire trust, drive action, and scale worldwide....

Discover the leadership skills and team structures that turn customer marketing into a strategic growth driver in B2B SaaS....

Discover how Taboola built a voice of customer culture to drive product strategy, reduce churn, and unlock growth through insight-led decisions....

Understanding the differences between customer marketing and community marketing can often feel like a “pot-ay-to” vs “pot-ah-to” situation. They’re both aiming for...

Remember the feeling of sitting in a three-hour college lecture with a professor who would drone on, talking at you without any semblance...

It’s easy for customer marketing to get overlooked in favor of acquisition – but retention and engagement are where the real financial impact happens. So, let's make customer marketing indispensable. To do this, we need to strategically prioritize, scale, and allocate resources....

Data is the engine of growth: personalize, segment, and scale smarter with these five insights that drive customer success and retention....