Articles

Whether you're a one-person team marketing a single product or you're juggling an entire portfolio, the ability to nimbly shift strategies is make-or-break....

Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set....

Scaled customer success and customer marketing - I want to share with you what my role looks like compared to a traditional CS role and how I was able to make the transition....

The key to scaling customer advocacy and creating experiences that last longer than eight seconds (spoiler: goldfish attention spans are fake news) starts with reducing internal friction....

We hate to break it to you but customers don’t care what your product does. Instead, they’re more concerned about what they can achieve with it.  Customers are driven by solutions that elevate their performance and simplify their challenges. You need to show them value....

Customer stories have a well-documented history of helping companies thrive, whether used in advertising, feedback, strategies, or more. But where do customer stories truly shine? In this article we’ll be going through the following five channels....

Building a powerhouse customer marketing team is both an art and a science. In this article, discover strategies and insights essential for building and scaling a successful customer marketing team....

Companies recognize customer focus reduces churn. Like weight loss—simple concept, complex execution. Delivering great service, keeping customers informed, and connecting them requires strategic approach despite limited resources and small teams....

If you want to avoid the problem of your case studies dying a slow, boring death in a dusty PDF folder, never to be seen again, then we’ve got some tips for you. In this article, we’re going through five ways to present and utilize your case studies to make the most of their content....

We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. Referral programs encourage customers to refer friends, family or colleagues often offering rewards like discounts or credits....

Revolutionizing storytelling through video is about more than just crafting compelling content—it’s about connection, authenticity, and relevance. In this article, discover practical tips on using video as a powerful storytelling tool....

Personas are a core part of marketing strategies. This article explores the challenges that come with an overreliance on personas and introduces an alternative perspective....

On the same day, you can have higher-ups wanting you to focus on growing sales figures and customers complaining about “too much sales talk”. So how does one balance these two needs? This is where consumer psychology comes in....

Things like market research and competitive intelligence can clue you into features and capabilities that can be replicated into your own product plan - but customer relationships can't....

Our events are packed with revolutionary insights from expert practitioners behind the customer marketing strategies at some of the world's leading companies. And the best part? There's something for everyone....