Articles

The term “dark social” was coined in 2012 by American journalist Alexis Madrigal in an article in The Atlantic, titled “Dark Social: We...

It’s easy for customer marketing to get overlooked in favor of acquisition – but retention and engagement are where the real financial impact happens. So, let's make customer marketing indispensable. To do this, we need to strategically prioritize, scale, and allocate resources....

Misalignment between sales and marketing remains a problem. Failing to fix it is a huge missed opportunity for marketers....

The consequence of poor stakeholder management Imagine you wake up one morning and see that a leader from another key function has sent...

As a career marketer who’s spent time both agency-side and in-house, storytelling has always been at the core of how Andy, CMO at Ceipal, approaches brand building....

No company can thrive without community. It’s the connective tissue between customers and businesses, transforming users from passive consumers into engaged advocates. But for such a crucial function, it begs the question: what actually makes a great multifaceted community program?...

Whether you're selling payment solutions, expense management tools, or financial software, your future prospects are looking for evidence of success from companies similar to theirs. How do we separate the wheat from the chaff? This is where a well-structured customer advocacy program comes in...

The path a customer takes with your brand isn't just a straight line originating from the awareness stage, through to the point of purchase, and culminating in advocacy. If only it were so simple!...

Explore with Virginia Bryant how customer marketing evolves with advocacy, AI, and collaboration to build authentic customer relationships....

Learn how to scale advocacy programs effectively while maintaining a personal touch with customers to boost brand loyalty and engagement....

Whether you're a one-person team marketing a single product or you're juggling an entire portfolio, the ability to nimbly shift strategies is make-or-break....

Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set....

Scaled customer success and customer marketing - I want to share with you what my role looks like compared to a traditional CS role and how I was able to make the transition....

The key to scaling customer advocacy and creating experiences that last longer than eight seconds (spoiler: goldfish attention spans are fake news) starts with reducing internal friction....

We hate to break it to you but customers don’t care what your product does. Instead, they’re more concerned about what they can achieve with it.  Customers are driven by solutions that elevate their performance and simplify their challenges. You need to show them value....