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Design thinking is a process used by some of the top brands in the industry today and is used to learn about your audience, understand problems within your customer processes, and seek to create unique solutions....

We're so closely connected with our customers. We can take our knowledge of the customers and concentrate our efforts on helping them....

This research involves talking to customers directly, conducting surveys, putting together focus groups, and more. Each type of data collection relies on you asking the right questions to get the information you need to know....

Accurately marketing to your customers means knowing them from the inside and out, knowing their needs, pain points, and interests, and turning that into actionable steps to take your customer marketing to the next level....

as the year is closing up, and plans are being made for the new year, we wanted to share this sneak peek into customer marketing budgets. Learn about the trends of how they’ve been used in 2022 in order to set your team up for success in 2023....

“What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through customer feedback....

Knowing the skills that can help elevate you in a specific position is invaluable information. So, we went directly to the source and asked our customer marketer participants, “What are the most important skill(s) that have helped you succeed in your role?”....

Want a happy ending for you and your customers? Look no further with our Storytelling Certified course, and become the perfect marketing author....

Consumer psychology is understanding why we buy and consume. This includes choices we make, how we make them, what influences us, whether we purchase something or not, how social dynamics play a role, and much more....

What are the main drivers for why advocacy is on the rise? Why you're likely seeing more community customer marketing and advocacy roles in your LinkedIn feed? Erica Anderson has the answers....

Customer loyalty doesn't happen by accident. It's an outcome of planning, strategizing, and executing a well-crafted customer marketing strategy that relies on clear goals and KPIs....

For the entirety of my career, I’ve told stories. Personal profiles, crime reports, pop culture features, obituaries and case studies are some of the formats I used to paint pictures with words. And over the years, I learned valuable lessons....

Getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones. So here’s a quick look into how to secure stakeholder buy-ins from our Customer Advisory Board Certified Masters....

Communication has transformed and spread; we now have multiple different entities, segments, and ways to provide that service....

Blow away marketing leadership with your storytelling skills from our transformative certification on narrative design....