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When considering the barriers and pain points people regularly face in these kinds of roles, it’s nice to know you’re not alone in your struggles. At the same time, if these threads are so common, it’s high time higher-ups, and overall company support systems should be doing something about them....

Video case studies are most effective when they have a strong narrative arc that speaks to your customer’s pain point, offers a solution, and shows the positive impact your business has made....

Hannah McKeen, Senior Customer Marketing Manager at Jellyfish takes us through her experience as a CMA Ambassador and community member....

Who hasn’t had a hard time purchasing technology to support your work and the data you use? One of the biggest struggles at the moment is that you can't get everyone to align on what the actual value of your team is, and what the business impact is going to be....

Customer centricity is a hot topic in today's market and can be the difference between yourself and your competitors. But how is this concept going to develop?...

When it comes to marketing, businesses often target different types of consumers based on their behaviors, preferences, and characteristics. It's essential to conduct thorough market research to identify the various types of customers that are relevant to your business....

Achieving and sustaining meaningful customer engagement is more about leveraging the immense power of artificial intelligence (AI) to create personalized, data-driven, and emotionally resonant experiences that captivate and retain customers....

The closing of 2023 saw the launch of our State of Customer Marketing Report and with it, we revealed a host of fascinating insights about customer marketing professionals and their impact on company success....

Retaining customers has far more impact on the success of your business than any customer acquisition strategy. No matter how much money and effort you put into acquiring new customers, it’ll all be for naught if you can’t keep them....

Who holds the keys to unlocking your customer marketing potential? Surprisingly, they’re likely sitting just down the hall … Customer marketers know that having strong relationships with internal stakeholders is crucial for driving strategic alignment and overall program success....

While demand gen is known for showcasing impressive numbers that are an integral part of its script, customer marketing takes a more nuanced approach, focusing on building emotional connections and relationships....

In this episode of Customer Marketing Catch-up, Sara Steffen, Sr. Director of Connected Customer Experience at Nutanix talks about how you should set up all types of Customer Advisory Boards to enable true business impact....

In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth....

How a product or service positively impacted someone's life or business always tugs at the heartstrings more than any stats or corporate speak. Customer stories bring that emotional connection and credibility that keeps us engaged....

Stream exclusive talks and presentations, covering key customer marketing topics and trends, and hosted by industry experts and leaders....