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Part of providing a great experience lies in managing realistic customer expectations. Overpromise and under deliver, and you may find yourself without repeat custom and a very damaged reputation....

We got a selection of speakers from the inaugural Customer Marketing Summit to answer some of your burning customer marketing and questions. Let's not waste any time! Over to the experts......

More than ever, you need to let your customer success strategy be driven by customer need and, on the new business side, let the strategy be driven by market conditions, says Hireology’s SVP Revenue, Debra Senra....

When you think of the three keywords in the title – engaged, happy, successful– which one seems the most significant? Actually, the only one that really matters is success. Once you have a strong roadmap for customer success, those other traits will naturally follow....

In the tech world, we are fortunate to have access to multiple touchpoints with our customers. There’s data literally everywhere that you can pull insights from. Feedback can originate from actions in the product, on the website, quantitative and qualitative - it’s all there....

Whether it’s interviews, surveys, listening to the voice of the customer through forums, or product feedback pages on your website, you're part of customer communities. I think at one point in my career, I've probably done all of these....

When it comes to B2B marketing, you're not going to get very far with a 'one-size-fits-all-approach'. It's important to scale your marketing to your different customers, both in terms of how you address their different needs, but also the resources you allocate....

When executed properly, in-app messaging can significantly improve the user’s experience; messaging that’s contextual and personalized is much more personal. This not only improves your chances of converting a lead into a customer, but it can also increase your customer retention rate....

If your brand is dealing with far more negative comments than heart emojis, then you’ve been hearing a lot from your customers, but you probably aren’t listening to them....

OKRs are like flossing your teeth - not the most enjoyable part of your day by any means but still a vital and fundamental part of the bigger picture. We’re all here with the same ambition - to be the best at what we do (and to avoid too many long stints in the dentist’s chair!)...

It’s no surprise that messaging and positioning is a key responsibility for product marketers worldwide. How do you know when it’s time to update your messaging? The answer may come from inside, or outside the business....

Your SaaS product earns a major part of its revenue from existing customers—the ones who stay with you for long periods. These customers provide you with some serious revenue and value....

You know it, we know it, we know you know it and you know we know it, but we’ll say it anyway: repeat business is where you’ll make the real money....

As you probably know by now, retaining customers is much more cost-effective and valuable to a B2B brand than acquiring new ones, in fact, five times more cost-effective....

So you’ve got the basics of a customer marketing strategy down, and things are going good. But how do you turn it from good to great? Here, we share some of the secrets to making your customer marketing successful....