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Goal setting’s an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes....

So, let’s dive in - what exactly is customer marketing? The truth of the matter is, is that it really looks quite different depending on an organization, and its internal structure and goals....

Hi, I'm Bree Bunzel, and I lead Customer Marketing for Dropbox. I’m delighted to share with you my experience in building customer marketing as a function and proving ROI....

Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole....

Engaging with your customers is a basic building block when marketing your business. Where other processes become involved only once a sale has been made, customer lifecycle marketing plans interactions throughout the whole customer journey....

Though traditional resources often represent the marketing structure as consistent across most boards, there’s now a variety of structures that companies use. Which structure you choose is up to you, and’ll depend on your company culture and customer base....

While marketing science, or consumer psychology as it is sometimes known, is a mammoth subject in and of itself, this article aims to cover some key principles relevant to customer marketing....

The goal of a customer and market research program is to drive growth. This is possible by using feedback to drive company changes that attract and acquire more happy customers, who are more likely to renew....

Customer marketing differs from traditional marketing in the ways that it prioritizes existing customers over new ones. The value of customer marketing can easily be underestimated. Proving its value is a vital part of securely establishing it as a part of your business funnel....

Customer feedback is one of the most important key ingredients when it comes to representing your customer, business growth, and customer satisfaction. It’s the two-way conversation that provides you with the knowledge to allow your business to grow and change alongside your customers....

Humans have alway loved categorizing things: people, animals, just about anything you can think of. And customers are no exception. Customer segmentation is a useful tactic to better align tools and strategies with your target customers....

Customer marketers and product marketers will often make reference to the cross-functional nature of their role - it’s something that’s critical to ensure that the customer is at the beating heart of an organization....

The key to business success isn’t all about attracting new customers. No siree - you’ve got to give existing users a reason to stick around and make it impossible for them to slip through the cracks....

Starting a customer advocacy program sounds exciting and yet a little scary at the same time. How do you find customer advocates, will they want to participate, how will you measure results and the impact of your efforts?...

Personas are a fundamental part of any marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout....