In this episode of Customer Marketing Catch-up, Valerio Battelli, Voice of Customer and Insights at Taboola, takes us through his steps to managing, and succeeding at, a flagship customer program.
Varleio Battelli spoke about this topic in his full-length talk at our Customer Marketing Summit in London, 2023. You can get access to the full recorded talk using one of our membership plans.
If you want a look at our upcoming event calendar, take a look here.
Key takeaways
- The key characteristics to get from the stakeholders for a customer program
- The most important touchpoints to prioritize when capturing potential advocates
- How to maintain current advocates
- One key tip to maintain advocate relationships
About the guest
Valerio Battelli, Voice of Customer and Insights at Taboola, has 12 years experience in customer marketing & advocacy. He is passionate about making customers and people successful and demonstrating the impact of the voice of the customer.
His favourite life quote:
"Concentrate on what you have to do. Fix your eyes on it. Remind yourself that your task is to be a good human being; remind yourself what nature demands of people. Then do it, without hesitation, and speak the truth as you see it. But with kindness. With humility. Without hypocrisy." - Marcus Aurelius
Join the conversation
What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the Customer Marketing Alliance Community Slack channel.
Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at eve@customermarketingalliance.com.
