In this episode of Customer Marketing Catch-up, Nisha Prabhakar, Senior Manager, Customer Marketing at Salesforce, gives us a sneak peek into her top-secret tips for getting compelling customer stories. 🙌
Tobi Demuren spoke about this topic in her full-length talk at our Customer Marketing Summit in London, 2023. You can get access to the full recorded talk using one of our membership plans.
If you want a look at our upcoming event calendar, take a look here.
Key takeaways
- How customer stories relate to Salesforce’s tagline: ‘Meet the top brands who are transforming the customer experience with Salesforce.’
- The top 1-2 key strategies for crafting customer stories.
- Common pitfalls or mistakes often made when trying to tell customer stories, and how to avoid them.
- How to maintain authenticity while still ensuring the stories resonate with your target audience.
About the guest
Nisha is a success-driven, self-motivated and dynamic professional with 16 years of global sales and marketing experience in the technology industry.
She currently leads the Customer Marketing & Brand Engagement function within Salesforce EMEA and is responsible for designing and executing strategic co-marketing programs with Salesforce's customers to showcase top brands and their visionary thought leaders.
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Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at eve@customermarketingalliance.com.
