In this episode of Customer Marketing Catch-up, Nisha Prabhakar, Senior Manager, Customer Marketing at Salesforce, gives us a sneak peek into her top-secret tips for getting compelling customer stories. 🙌
Nisha Prabhakar spoke about this topic in her full-length talk at our Customer Marketing Summit in London, 2023. You can get access to the full recorded talk using one of our membership plans.
If you want a look at our upcoming event calendar, take a look here.
Key takeaways
- How customer stories relate to Salesforce’s tagline: ‘Meet the top brands who are transforming the customer experience with Salesforce.’
- The top 1-2 key strategies for crafting customer stories.
- Common pitfalls or mistakes often made when trying to tell customer stories, and how to avoid them.
- How to maintain authenticity while still ensuring the stories resonate with your target audience.
About the guest
Nisha is a success-driven, self-motivated and dynamic professional with 16 years of global sales and marketing experience in the technology industry.
She currently leads the Customer Marketing & Brand Engagement function within Salesforce EMEA and is responsible for designing and executing strategic co-marketing programs with Salesforce's customers to showcase top brands and their visionary thought leaders.
Join the conversation
What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the Customer Marketing Alliance Community Slack channel.
Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at eve@customermarketingalliance.com.
