"When you're talking about customer centricity I think you're really talking about customer advocacy and how you message your product to the customer as opposed to it being jargon rich or complex language... I use that as the bench mark when I am then selling an advocacy program internally..."
In this episode of Customer Marketing Catch-up, Dean Lindsay, Product Marketing Manager at Third Bridge Group Limited talks about how businesses in fintech-focussed industries should approach customer advocacy.
Key takeaways:
- Initial steps a business should take when launching a customer advocacy program.
- Common mistakes people making when setting up an advocacy program.
- Unique challenges and opportunities when establishing a customer advocacy program within the fintech sector.
- How to navigate compliance and privacy concerns when featuring customer testimonials and success stories in your advocacy program.
About the guest:
Dean Lindsay is an experienced B2B marketing professional specialising in demand generation and customer marketing. Though currently a Product Marketing Manager, Dean's career history also includes customer marketing specific roles with companies like Soldo and 8x8.
He has a particular focus in cultivating customer advocacy, driving cross-sell and upsell opportunities, and enhancing sales enablement through dynamic multichannel marketing campaigns.
Join the conversation:
What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the Customer Marketing Alliance Community Slack channel.
Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at eve@customermarketingalliance.com.
