CABs aren't created in isolation. They pulls in multiple skills from multiple departments, which is why this course is created with product marketers, product managers, customer success - and more, in mind.
Built in partnership with our sister-community, Product Marketing Alliance, it covers everything you and your cross-collaborative colleagues need to excel in every area of this essential business skill.
Learn from an expert in the Customer Advisory Boards field. 👇
Course overview
Join Bree Bunzel, Head of Global Customer Marketing at Dropbox, as she shares her must-have insights and experience to help you solidify your understanding of Customer Advisory Boards.
Unsure how to get business buy-in from key stakeholders? It’s all here. Dunno how to source ideal CABs members? It’s all here. Struggling to prepare an awesome agenda? Yep, you got it - it’s all here. Plus so much more!
We’ve included every minute detail, every morsel of information, every fundamental topic to ensure your next (or first!) CAB has the AI factor - action and impact.
180 minutes. 1 expert. Endless takeaways.
Completing this course will help you…
This CABs certification will help you:
✅ Understand the strategic benefits of Customer Advisory Boards
🙌 Get business buy-in from key stakeholders
🏗 Build successful Customer Advisory Boards
👊 Outline objectives and key themes
😃 Turn negative feedback into positive outcomes
👀 Define roles and responsibilities
🔥 Drive engagement among your members
🗣 Consolidate feedback and introduce action points
👌 Source ideal CAB members
👨💻 Prepare an awesome agenda
📊 Understand key CABs metrics
Brand-new to CABs? We’ll show you the ropes. Experienced in the area? We’ll teach you new tricks. 😏
"If you're planning on launching your first CAB, drop everything you're doing and take this course! Not only will it provide you with valuable resources and frameworks, but it'll also help you avoid a lot of 'first time CAB' mistakes and pitfalls." - Mark Assini, Product Marketing Manager at Voices
Meet your instructor…
Bree Bunzel, Head of Global Customer Marketing at Dropbox. is a bonafide expert in Customer Advisory Boards.
An instructor with a 100% satisfaction rating for CAB customer experience, Bree has spearheaded a global CAB blueprint leveraged by a new events and marketing team.
After experiencing one of Bree’s sessions first-hand, the former Chief Operating Officer at Dropbox enthused: “In all my years leading, this was a best-in-class Customer Advisory Board experience.”
Now, with an expert with over a decade of experience, she’s fine-tuned her acumen and is primed to impart her pearls of wisdom to you.
You’re in for a treat. 🔥
What's included in the course?
🎥 Expert video tuition.
🛠 3 tried, tested, and vetted templates.
📜 Coveted certification to show off to your colleagues.
🧠 Real-life case studies from a seasoned CABs expert.
⏳ On-demand access to course content forever.
💬 5 expert-led discussions.
The course will help you to…
👇 Produce an awesome Customer Advisory Board
👇 Get key customer insights
👇 Enhance your product
👇 Keep consumers happy
🤑 Boost your revenue
This certification will equip you with the actionable tools, knowledge, and know-how needed to grasp the ins and outs of CABs.
Get certified today
"There’s few better ways to get closer to your customers that a Customer Advisory Board (CAB) and in this course, the inimitable Bree Bunzel takes us through her well practiced 7-step recipe for delivering CAB excellence. Learn the steps, get expert advice from CAB leaders and all the tools you need to deliver your CAB, even if it’s your first time." - Harvey Lee, Product Marketing & Innovation Director at Avast
