Once upon a time, there was a customer marketer who had a product that would be perfect to upsell to their customers. But they knew that the usual tricks just weren’t going to cut it.
Then the customer marketer stumbled across legendary storytelling master, Elliot Rayner, who opened a door into a world of untold possibilities.
Course overview.
The customer marketer learned from Elliot about perspective, passion, and purpose - the three P’s to perfect any marketing story.
Eventually, the customer marketer became a master of the storytelling craft themselves, transforming their cross-selling and upselling efforts, and communicating with their existing customers like never before.
Want a happy ending for you and your customers?
Look no further with our Storytelling Certified course, and become the perfect marketing author.
By the end of this course, you'll be able to:
📚 Construct an actionable storytelling framework
📚 Tailor your story like a pro
📚 Authentically connect with your customers through a story
📚 Communicate to your audience with confidence and passion
📚 Use your purpose to ensure your story remains consistent
📚 Have an impactful change on your approach to story and success
"One of the best courses I have taken! Complete and actionable, I am left with tons of insights and frameworks to use immediately!" - Silvia Kiely Frucci, Senior Product Marketing Manager at Castor
Meet your instructor, Elliott Rayner.
After seven years at the Adidas global HQ specializing in product marketing and innovation, developing cutting-edge performance products for the 2010 Football World Cup and the 2011 Rugby World Cup, it’s fair to say Elliott knows his onions.
Elliott also spent three years in Amsterdam spearheading the creation and development of ASICS global running apparel and developing sustainable products for the 2020 Tokyo Olympics. He is currently CMO at ARION. Quite the portfolio, right? 😎
He’s a firm believer that: “The best products have authenticity at their core. There are few things that can't be improved and innovated via a clearer understanding of your brand purpose.”
"When the storytelling course is built and presented as a great story you know Elliott knows what he's talking about. Great use and explanation of frameworks, interesting tasks that get you thinking." - Igor Kranjčec Head of Marketing at Mediatoolkit
We’ve included nothing but essential features:
⏰ 3+ hours of course content
🎥 Expert video tuition from storytelling masters
🔥 12 bonus features to learn from companies like ASICS, Babbel, and Ikigai
📁 8 templates, 6 worksheets to immediately streamline your processes
👀 5 interactive activities to get the theory to stick
✅ 40 exam questions
⏳ Access to the course content for life
Don't worry, we do team rates, too.
If you're looking to get a team of three or more customer marketers certified, then speak to Tom about team rates at t.madden@customermarketingalliance.com
P.s. If you need help convincing your boss, we've done the hard part for you here.
