Members-only Video How to make the Voice of the Customer work for you | Video Voice of the Customer is a fantastic resource to validate your products, increase the authenticity of your marketing campaigns, and build stronger relationships with potential and exaisting customers....
Members-only Exclusive content Winning hearts and minds: The secret to building brands that last Discover the secret to building iconic, customer-obsessed brands that inspire fierce loyalty with LinkedIn's Global Head of Advocacy, Tobi Demuren...
Members-only Customer marketing How is customer marketing structured, internally and externally? In this article, we’re going to go through the global presence of customer marketing, and how customer marketing teams are structured in 2023/24....
Members-only Video No, customer and community engagement are not the same thing | Video Customer and community engagement are not the same thing....
Members-only Customer marketing AI and customer service: Where should customer marketers draw the line? Positions like customer marketing, customer success, and other customer-facing roles, rely a lot on face-to-face interaction with customers to maintain meaningful relationships and improve overall customer lifetime value. But does the presence of AI impact this?...
Members-only Video Crack the code: The complete guide to customer segmentation | Video The complete guide to customer segmentation video....
Members-only Exclusive content Bridging borders, inspiring customers: Key strategies for impactful global marketing programs Google's Emi Wayner reveals the secrets to crafting global customer initiatives that truly stand out!...
Members-only Podcast Cristina Errico | Extract more value from your customer case studies | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Cristina Errico, Cybersecurity Customer Evangelist at Cisco, talks about some ways to extract more value from your customer case studies....
Members-only Customer marketing The customer marketing role in 2024: Responsibilities and metrics Our Customer Marketing Industry and Salary Reports will be launching at the end of this year, but we wanted to give you a sample of the kind of data you can expect from theses reports. In this article, we’ll be going through the responsibilities and metrics of customer marketing teams in 2023/24....
Members-only Exclusive content Unleash bold customer marketing: Ditch the comfort zone Bev Barnett shares her inspirational wisdom on going bold and ditching your comfort zone to drive customer marketing success...
Members-only Articles Six ways to measure your Customer Advisory Board success Customer Advisory Boards are a fantastic program for customer marketers to get face-to-face time with their customers. But how do you measure its success?...
Members-only Articles Five steps to harnessing testimonials for effective customer marketing Testimonials are not just a one-and-done deal but should continue to evolve as your customer's preferences change and grow. They’re powerful tools when produced and used correctly that harness both the Voice of the Customer and advocacy to support your team's success....
Members-only Articles How to calculate your customer retention rate (and increase it) If you sell a product, have you sold it to the same client more than once? Congratulations, you’ve just retained a customer. If you provide an ongoing service and a client sticks with you for more than a day then, yep, you’re retaining customers....
Members-only Articles Effective engagement channels for advocacy and retention How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....
