Members-only Articles Six ways to measure your Customer Advisory Board success Customer Advisory Boards are a fantastic program for customer marketers to get face-to-face time with their customers. But how do you measure its success?...
Members-only Articles Five steps to harnessing testimonials for effective customer marketing Testimonials are not just a one-and-done deal but should continue to evolve as your customer's preferences change and grow. They’re powerful tools when produced and used correctly that harness both the Voice of the Customer and advocacy to support your team's success....
Members-only Articles How to calculate your customer retention rate (and increase it) If you sell a product, have you sold it to the same client more than once? Congratulations, you’ve just retained a customer. If you provide an ongoing service and a client sticks with you for more than a day then, yep, you’re retaining customers....
Members-only Articles Effective engagement channels for advocacy and retention How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....
Members-only Articles The power of customer events in building brand loyalty One of the most impactful things I've learned is the immense value of connecting customers directly with product teams. By facilitating this connection through engaging customer events, we gain invaluable insights, forge stronger relationships, and fuel customer-led growth....
Members-only Customer marketing Key differences between strategic and tactical marketing In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....
Members-only Customer marketing How customer referrals can drive organizational growth Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....
Members-only Exclusive content Winning over executives with customer marketing metrics Use this framework to build a stellar customer marketing metrics program. Plan effectively, execute seamlessly, and drive actionable insights....
Members-only Articles Decoding customer engagement scores: Understanding and improving your scores A customer engagement score is a quantitative measure used by businesses to assess the level of interaction, involvement, and satisfaction of individual customers with their brand, products, or services....
Members-only Video The ultimate guide to customer reactivation marketing | Video The realm of the existing customer is where customer marketers have the most impact. So when customers leave, a part of the customer marketer's responsibility is to try and get them back! This is where customer reactivation marketing comes in....
Members-only Articles Understanding customer goals and the psychology behind them Understanding customer goals is super important for marketers because it helps you figure out how to talk to people in a way that really hits home....
Members-only Podcast Kevin Lau | Vital metrics to measure your customer advocacy success | Learning with Leadership In our fifth episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Kevin Lau Senior Director of Global Customer Engagement at F5, on the importance of establishing metrics to ensure your advocacy success....
Members-only Customer marketing Only 3% of customer marketers feel fully understood by their company despite growing value Only 3% of customer marketers feel fully understood by colleagues despite companies increasingly valuing the role, here's why it matters....
Members-only Articles The evolution of customer advocacy: embracing a value-led approach When everything you do is focused on living up to your company values, you’ll naturally build up a loyal customer base of advocates who resonate with your brand ethos....
Members-only Customer advocacy The power of partnership: Strategies to cultivate internal advocacy What’s the secret recipe behind customer marketing’s greatest successes? It’s the ability to cultivate passionate internal alliances up, down, and across the company; trust me - I’ve discovered firsthand the true power of building strong cross-functional partnerships....
