What is customer marketing?

Elizabeth Grant, Director of Customer Advocacy & Enablement at Autodesk talks about the vast advantages available to you if you use personalization within your customer journey - particularly how it can impact customer relationships in a positive manner....

Discover the expert customer loyalty strategies that turn users into true fans, and learn how personalization and trust are the keys to success....

Affiliate marketing is just one of many paths to explore when building a strong and sustainable customer marketing strategy. But with recent Google updates, is affiliate marketing worth it?...

If you know how to connect with an audience by promoting them and your products simultaneously, and then making that the heart of your content marketing strategy framework, you’ll be creating ads that truly connect to the heart of your audience....

Voice of the Customer is a fantastic resource to validate your products, increase the authenticity of your marketing campaigns, and build stronger relationships with potential and exaisting customers....

Discover the secret to building iconic, customer-obsessed brands that inspire fierce loyalty with LinkedIn's Global Head of Advocacy, Tobi Demuren...

In this article, we’re going to go through the global presence of customer marketing, and how customer marketing teams are structured in 2023/24....

Customer and community engagement are not the same thing....

Positions like customer marketing, customer success, and other customer-facing roles, rely a lot on face-to-face interaction with customers to maintain meaningful relationships and improve overall customer lifetime value. But does the presence of AI impact this?...

The complete guide to customer segmentation video....

Google's Emi Wayner reveals the secrets to crafting global customer initiatives that truly stand out!...

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In this episode of Customer Marketing Catch-up, Cristina Errico, Cybersecurity Customer Evangelist at Cisco, talks about some ways to extract more value from your customer case studies....

Our Customer Marketing Industry and Salary Reports will be launching at the end of this year, but we wanted to give you a sample of the kind of data you can expect from theses reports. In this article, we’ll be going through the responsibilities and metrics of customer marketing teams in 2023/24....

Bev Barnett shares her inspirational wisdom on going bold and ditching your comfort zone to drive customer marketing success...