Members-only Customer marketing AI and customer service: Where should customer marketers draw the line? Positions like customer marketing, customer success, and other customer-facing roles, rely a lot on face-to-face interaction with customers to maintain meaningful relationships and improve overall customer lifetime value. But does the presence of AI impact this?...
Members-only Video Crack the code: The complete guide to customer segmentation | Video The complete guide to customer segmentation video....
Members-only Exclusive content Bridging borders, inspiring customers: Key strategies for impactful global marketing programs Google's Emi Wayner reveals the secrets to crafting global customer initiatives that truly stand out!...
Members-only Podcast Cristina Errico | Extract more value from your customer case studies | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Cristina Errico, Cybersecurity Customer Evangelist at Cisco, talks about some ways to extract more value from your customer case studies....
Members-only Customer marketing The customer marketing role in 2024: Responsibilities and metrics Our Customer Marketing Industry and Salary Reports will be launching at the end of this year, but we wanted to give you a sample of the kind of data you can expect from theses reports. In this article, we’ll be going through the responsibilities and metrics of customer marketing teams in 2023/24....
Members-only Exclusive content Unleash bold customer marketing: Ditch the comfort zone Bev Barnett shares her inspirational wisdom on going bold and ditching your comfort zone to drive customer marketing success...
Members-only Articles Six ways to measure your Customer Advisory Board success Customer Advisory Boards are a fantastic program for customer marketers to get face-to-face time with their customers. But how do you measure its success?...
Members-only Articles Five steps to harnessing testimonials for effective customer marketing Testimonials are not just a one-and-done deal but should continue to evolve as your customer's preferences change and grow. They’re powerful tools when produced and used correctly that harness both the Voice of the Customer and advocacy to support your team's success....
Members-only Articles How to calculate your customer retention rate (and increase it) If you sell a product, have you sold it to the same client more than once? Congratulations, you’ve just retained a customer. If you provide an ongoing service and a client sticks with you for more than a day then, yep, you’re retaining customers....
Members-only Articles Effective engagement channels for advocacy and retention How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them....
Members-only Articles The power of customer events in building brand loyalty One of the most impactful things I've learned is the immense value of connecting customers directly with product teams. By facilitating this connection through engaging customer events, we gain invaluable insights, forge stronger relationships, and fuel customer-led growth....
Members-only Customer marketing Key differences between strategic and tactical marketing In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....
Members-only Customer marketing How customer referrals can drive organizational growth Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses....
Members-only Exclusive content Winning over executives with customer marketing metrics Use this framework to build a stellar customer marketing metrics program. Plan effectively, execute seamlessly, and drive actionable insights....
