Members-only Exclusive content [free preview] Meaningful metrics: How to transform your customer programs into assets that impact business growth transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....
Members-only Customer marketing Four proven strategies to keep and nurture top marketing talent A resilient job market means that, for the time being, talent retention will remain as one of the most pressing challenges facing companies. With this in mind, ensuring you have the best talent in place is one of the biggest marketing challenges today....
Members-only Membership content From basics to beyond: Leveling up your customer community A community can significantly help your customers succeed. In this article, discover the activities you can implement, and best practices to make your program indispensable within your organization....
Members-only Video Lifecycle marketing: The secret to building lifetime brand loyalists | Video This Customer Marketing event panel involved industry experts sharing their experiences and insights on how to attract, engage, and advance talent through effective customer marketing strategies. Learn how organizations use B2B SaaS solutions to optimize their marketing efforts....
Members-only Customer retention How to reduce customer churn and increase customer retention While it’s unrealistic to strive for 0% churn, understanding what your current churn rates are, and using them to inform your practices to improve customer retention can be the ultimate game-changer for your organization....
Members-only Podcast Nisha Prabhakar | From customers to champions: Four secrets to compelling customer stories | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Nisha Prabhakar, Senior Manager, Customer Marketing, Salesforce, gives us a sneak peek into her top-secret tips for getting compelling customer stories....
Members-only Exclusive content Curate, collaborate, cultivate: Transforming communities through curation How you curate, collaborate, and cultivate your community can be the difference between radical growth and stagnation, between impact and insignificance....
Members-only Articles Customer-centric strategies: Five lessons for success Building a marketing strategy without your customers in mind is like making a hamburger and not including a patty– it just doesn’t make sense. So, where to start? Here are five lessons learned and best practices from one Customer Marketer to another....
Members-only Articles Customer marketing metrics and how to choose your own Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....
Members-only Articles Boosting value from case studies: A cybersecurity view We know that case studies and customer stories are powerful tools in our arsenal. But are we truly extracting maximum value from these resources? I'm Cristina Errico, a Cybersecurity Customer Evangelist at Cisco, and I'm sharing how to extract maximum value from customer stories....
Members-only Podcast Tobi Demuren | Winning and valuing the hearts and minds of your customers | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Tobi Demuren, Global Head of Advocacy Marketing (Agencies) at LMS at LinkedIn talks to us about the value of winning the hearts and minds of your customers....
Members-only Articles Customer advocacy and its development in 2024 Customer advocacy is constantly evolving and is proving its value year after year when it comes to improving customer experiences and stabilizing the bottom line. In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow....
Members-only Articles How customer marketers can accelerate time to value for maximum impact Time to value is a golden metric for customer marketers. This concept is key to understanding the success and impact of your team’s efforts....
Members-only Video Build a blended lifecycle strategy across self-serve & high touch customer journeys | Video Join Eric Calderon as he shares his insights on building a blended lifecycle marketing strategy. Discover the sudden rise in hybrid B2B purchasing and learn from real examples implemented at Atlassian....
Members-only Articles Building a blended lifecycle marketing strategy: Bridging self-serve and high-touch customer journeys I want to dive into the sudden rise in hybrid B2B purchasing and offer some strategic best practices for implementing this approach in your own organization....
