Members-only Article How to manage a successful end-to-end customer review program Today, I want to share insights from my experience running Aircall's customer review program and offer some tips to help you implement a successful one at your company...
Members-only Customer collaboration Customer vs. community engagement: Know the difference Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....
Members-only Exclusive content The secret to customer advocacy and sales alignment success Discover the secrets to growing an exclusive customer advocacy program by 400% with Mendix's head of Global Customer Advocacy....
Members-only Video 5 types of consumers to market for | Video In this video of Customer Marketing Uncovered, Cecilia Toro takes us through the key five types of customers you must market toward, and solutions to the tricky ones!...
Members-only Article Privacy vs personalization: Striking the balance with customer marketing techniques With personalization being so important, how do you accomplish it without compromising your customer’s data or privacy? Let's go through some strategies to give you the data-driven campaign of your dreams without compromising privacy....
Members-only Video Perfect the art of market research | Video Bryony Pierce talks us through the fundamentals of market research to set you and your team up as the perfect market research artists....
Members-only Article How to thrive as a solo customer marketer in a scaling company Being a solo customer marketer in a high-growth company can feel a bit like a fairly relentless rollercoaster. One minute you're celebrating a successful initiative, the next you're drowning in a ton of new requests and shifting priorities....
Members-only Podcast Dean Lindsay | How to launch a great fintech-focused customer advocacy program | Customer Marketing Catch-up Dean Lindsay, Product Marketing Manager at Third Bridge Group Limited talks about how businesses in fintech-focussed industries should approach customer advocacy....
Members-only Podcast Elizabeth Grant | Develop customer relationships using personalization | Customer Marketing Catch-up Elizabeth Grant, Director of Customer Advocacy & Enablement at Autodesk talks about the vast advantages available to you if you use personalization within your customer journey - particularly how it can impact customer relationships in a positive manner....
Members-only Exclusive content The secret to customer loyalty: How to deliver personalized experiences built on trust Discover the expert customer loyalty strategies that turn users into true fans, and learn how personalization and trust are the keys to success....
Members-only Affiliates and referrals Is affiliate marketing worth it? The pros and cons to consider Affiliate marketing is just one of many paths to explore when building a strong and sustainable customer marketing strategy. But with recent Google updates, is affiliate marketing worth it?...
Members-only Customer collaboration 4 powerful examples of brands using customer content to deepen connections If you know how to connect with an audience by promoting them and your products simultaneously, and then making that the heart of your content marketing strategy framework, you’ll be creating ads that truly connect to the heart of your audience....
Members-only Video How to make the Voice of the Customer work for you | Video Voice of the Customer is a fantastic resource to validate your products, increase the authenticity of your marketing campaigns, and build stronger relationships with potential and exaisting customers....
Members-only Exclusive content Winning hearts and minds: The secret to building brands that last Discover the secret to building iconic, customer-obsessed brands that inspire fierce loyalty with LinkedIn's Global Head of Advocacy, Tobi Demuren...
Members-only Customer marketing How is customer marketing structured, internally and externally? In this article, we’re going to go through the global presence of customer marketing, and how customer marketing teams are structured in 2023/24....
