What is customer marketing?

How you curate, collaborate, and cultivate your community can be the difference between radical growth and stagnation, between impact and insignificance....

Building a marketing strategy without your customers in mind is like making a hamburger and not including a patty– it just doesn’t make sense.  So, where to start? Here are five lessons learned and best practices from one Customer Marketer to another....

Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....

We know that case studies and customer stories are powerful tools in our arsenal. But are we truly extracting maximum value from these resources? I'm Cristina Errico, a Cybersecurity Customer Evangelist at Cisco, and I'm sharing how to extract maximum value from customer stories....

In this episode of Customer Marketing Catch-up, Tobi Demuren, Global Head of Advocacy Marketing (Agencies) at LMS at LinkedIn talks to us about the value of winning the hearts and minds of your customers....

Customer advocacy is constantly evolving and is proving its value year after year when it comes to improving customer experiences and stabilizing the bottom line. In this article, we’ll also go through some newer features in customer advocacy programs that are beginning to grow....

Time to value is a golden metric for customer marketers. This concept is key to understanding the success and impact of your team’s efforts....

Join Eric Calderon as he shares his insights on building a blended lifecycle marketing strategy. Discover the sudden rise in hybrid B2B purchasing and learn from real examples implemented at Atlassian....

I want to dive into the sudden rise in hybrid B2B purchasing and offer some strategic best practices for implementing this approach in your own organization....

Retention is the unsung hero of your marketing strategy. Model customer-centric behaviors and reward retention-focused efforts, to transform the organizational mindset from acquisition-first to retention-driven....

While customer marketing may seem like a self-explanatory area of business marketing, there’s more to it than meets the eye. It’s new to the way businesses connect with their customers and has a different role in the customer journey than sales, product marketing, or even customer success....

Looking to make a bigger impact in your organization? VP of Customer Advocacy, Leslie Paterson explains how!...

Getting started from scratch is never easy. At first, building your customer marketing function may seem like an overwhelming task to take on. But we've got your back. Keep these key ideas in mind, and you’ll nail it the first time round....

To harness the power of brand ambassadors, they need to be identified first! Finding those customers who genuinely love your product or service can come from various sources. But it’s just as important that your advocates are equipped with the support and knowledge they need to be successful....

In this exclusive talk, Leslie Paterson, Vice President, Customer Advocacy & Engagement at BMC Software, discusses the significance of customer marketing, the benefits of community support from the Customer Marketing Alliance, and shares insights from her experience of advocacy marketing....