Members-only Article How to effectively communicate your features, products, and services to your customers One of the significant challenges that customer marketers face is simply keeping track of everything. In this article, discover how you can utilize customer marketing tactics to increase customer loyalty, retention rates, and drive more sustainable growth....
Members-only Article Personalize customer onboarding experiences to enhance brand loyalty Onboarding the make-or-break moment when a prospect becomes a fully-fledged, loyal customer. Get it wrong, and you risk losing that hard-won customer before they’ve even had a chance to experience the full value of your offering....
Members-only Video Top ten best practices for driving customer demand | Video Shanann Monaghan, Global Marketing Campaigns Lead at Google, gives us her exclusive look on how to create upsell opportunities and deliver exceptional experiences to customers....
Members-only Customer retention Top four best practices for driving customer retention Creating an effective retention strategy is no small feat! As I’m sure many of you can relate to, it’s always work in progress. With each campaign I learn more about how customer marketing can drive retention in a scalable way. Here are some top tips that I’ve learned so far:...
Members-only Exclusive content No pain, more gain: Identifying and resolving customer pain points for optimal digital experiences Trust is the foundation of every successful customer relationship. In this article, discover the key elements of trust, the importance of empathy in customer interactions, and the strategies used at PayPal to ensure the brand remains trustworthy and aligned with customers' needs....
Members-only What’s the difference? Tactical advertising vs. tactical branding Both tactical advertisements and tactical branding are part of a broader marketing strategy and can complement each other to achieve both short-term goals and longer-term brand building....
Members-only Video How customer success, marketing, and advocacy work to scale customer relationships | Video This Customer Marketing event panel showcased industry experts from Lauren, Cisco, and League Aps as they shared their insights on creating successful customer journeys and building strong customer communities....
Members-only Customer marketing Customer marketing stats: Career aspirations and future development We’re over halfway through the year, and the 2024 version of our iconic State of Customer Marketing Report is on its way. We wanted to reflect on the stats discovered last year, and how this year shapes up....
Members-only Exclusive content [free preview] Meaningful metrics: How to transform your customer programs into assets that impact business growth transforming your customer program through metrics is a journey. It's a journey that's going to take time, effort, consistency, deep collaboration with internal teams, and resources to help you get over the finish line....
Members-only Customer marketing Four proven strategies to keep and nurture top marketing talent A resilient job market means that, for the time being, talent retention will remain as one of the most pressing challenges facing companies. With this in mind, ensuring you have the best talent in place is one of the biggest marketing challenges today....
Members-only Membership content From basics to beyond: Leveling up your customer community A community can significantly help your customers succeed. In this article, discover the activities you can implement, and best practices to make your program indispensable within your organization....
Members-only Video Lifecycle marketing: The secret to building lifetime brand loyalists | Video This Customer Marketing event panel involved industry experts sharing their experiences and insights on how to attract, engage, and advance talent through effective customer marketing strategies. Learn how organizations use B2B SaaS solutions to optimize their marketing efforts....
Members-only Customer marketing Become a top customer-centric brand by mapping out your customer journey Although often represented in linear form, the reality is that there are often cycles or skipping across the journey. It’s key to mention that each consumer will approach this journey differently - this is why customer personas are at the heart of customer journey work....
Members-only Customer retention How to reduce customer churn and increase customer retention While it’s unrealistic to strive for 0% churn, understanding what your current churn rates are, and using them to inform your practices to improve customer retention can be the ultimate game-changer for your organization....
Members-only Podcast Nisha Prabhakar | From customers to champions: Four secrets to compelling customer stories | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Nisha Prabhakar, Senior Manager, Customer Marketing, Salesforce, gives us a sneak peek into her top-secret tips for getting compelling customer stories....
