What is customer marketing?

When it comes to B2B marketing, you're not going to get very far with a 'one-size-fits-all-approach'. It's important to scale your marketing to your different customers, both in terms of how you address their different needs, but also the resources you allocate....

When executed properly, in-app messaging can significantly improve the user’s experience; messaging that’s contextual and personalized is much more personal. This not only improves your chances of converting a lead into a customer, but it can also increase your customer retention rate....

If your brand is dealing with far more negative comments than heart emojis, then you’ve been hearing a lot from your customers, but you probably aren’t listening to them....

It’s no surprise that messaging and positioning is a key responsibility for product marketers worldwide. How do you know when it’s time to update your messaging? The answer may come from inside, or outside the business....

Your SaaS product earns a major part of its revenue from existing customers—the ones who stay with you for long periods. These customers provide you with some serious revenue and value....

You know it, we know it, we know you know it and you know we know it, but we’ll say it anyway: repeat business is where you’ll make the real money....

As you probably know by now, retaining customers is much more cost-effective and valuable to a B2B brand than acquiring new ones, in fact, five times more cost-effective....

So you’ve got the basics of a customer marketing strategy down, and things are going good. But how do you turn it from good to great? Here, we share some of the secrets to making your customer marketing successful....

As customer marketers often fall under different teams or departments depending on an organization, it can be tricky to pin down their ‘typical’ activities. What we can be sure of are the valuable qualities that they possess and the key strategic responsibilities they drive forward....

You’re at the checkout process on a website, a message comes into view ‘have you forgotten this?’ or ‘customers also purchased x y or z’. This is a tried and tested cross-selling strategy - it encourages customers to buy additional, or ‘’add-on’ purchases....

When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it....