Members-only Customer collaboration 5 tips to write a killer case study For the entirety of my career, I’ve told stories. Personal profiles, crime reports, pop culture features, obituaries and case studies are some of the formats I used to paint pictures with words. And over the years, I learned valuable lessons....
Members-only Customer marketing Guarantee stakeholder buy-in for your Customer Advisory Board strategy Getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones. So here’s a quick look into how to secure stakeholder buy-ins from our Customer Advisory Board Certified Masters....
Members-only Customer collaboration How consumer choice and cloud hyperscalers have changed the way B2B products are brought to market Communication has transformed and spread; we now have multiple different entities, segments, and ways to provide that service....
Members-only Customer research Perfect your customer marketing practices with Consumer Psychology Certified Wouldn’t it be awesome if we could line our customers up, throw on a pair of magic goggles and read all of their minds? We might not have magic but we do have a consumer psychology Masters Certification....
Members-only Customer journey Tell a story they can't ignore: A CMA masterclass in narrative design Blow away marketing leadership with your storytelling skills from our transformative certification on narrative design....
Members-only Customer advocacy Customer Advisory Boards: What they are and how to do them well Customer Advisory Board does more than just provide information, offering a direct link to your customers, provide direction and create champions for your brand....
Members-only Customer collaboration Perfect your Customer Advisory Boards with CMA Masters Certified Unsure how to get business buy-in from key stakeholders? It’s all here. Dunno how to source ideal CABs members? It’s all here. Struggling to prepare an awesome agenda? Yep, you got it - it’s all here. Plus so much more!...
Members-only Customer marketing ABM and Customer Marketing: a one-two punch for the recession economy Customer marketing is the fastest growing marketing discipline. As Base CEO Gal Biran highlighted in his keynote at Obsession 2022, it was the third fastest growing open position amongst all LinkedIn jobs posted over the past five years. And for a good reason....
Members-only Customer marketing 11 exclusive customer marketing tips from thought leaders With customer marketing being such a diverse role, we wanted to get some advice on how newly established customer marketers can advance in their roles. So, we went directly to the source. We asked, “What’s your number one customer marketing tip?”, and our participants delivered....
Members-only Customer collaboration What is customer obsession? A new way to build businesses No matter what industry your business is in, it’s your customers that fuel growth. As such, companies should be prioritizing their customers and their experiences above all else. This is where customer obsession comes in....
Members-only Customer advocacy Establishing a customer marketing strategy and developing advocates Like product marketing, customer marketing can vary a lot from company to company. Customer marketing at Zendesk is a group of programs that focuses on showcasing the stories of our customers....
Members-only Customer and market research Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up “We’re really looking for the voice of the customer when it comes to feedback when it comes to their experience and their sentiment around your organization and how that impacts their willingness to collaborate with you on things that extend beyond just buying your products or services…”...
Members-only Articles What does the customer marketing role look like in 2022? Get a sneak peek into the responsibilities and value drivers in customer marketing as stated by our report from conversations with our community members and survey responders....
Members-only Customer marketing How to establish a strong customer marketing strategy as a startup Your customers are your absolute lifeblood as a startup. Developing a customer marketing strategy as early as possible will only pay off in the long run....
Members-only Voice of customer CMA's ultimate guide to Voice of the Customer (VoC) This is an in-depth guide on the many different areas of VoC and how it can be used to improve your business. There are many more areas to learn about and how to implement VoC in your business....
