What is customer marketing?

With our first State of Customer Marketing report released this summer, we gained a lot of insights into customer marketing, its standard processes, and how it’s used in companies today. This article will go through the main findings concerning leadership team's involvement in customer marketing....

Any customer marketer worth their salt knows that paying attention to customer feedback is key to success. But how can we make leading with the customer a cross-departmental mission?...

This article is based on a survey of 2022 customer marketers. This will go through the main findings concerning team structures including size, position, cross-functional collaborations and more....

Cross-selling and upselling are becoming a more common KPI for customer marketing teams as customer marketers get more involved in how companies nurture an increase in growth and revenue. But where do you start?...

We're considering the future of work and how engagement has changed now we're all interacting remotely. This was a talk transcribed from one of our sister community events....

92% of consumers trust word-of-mouth recommendations, making it a prolific form of advertising. Customer advocacy shouldn’t be underestimated....

We all want loyal customers, right? This article explores the relationship marketing strategy and tactics businesses can use to encourage loyalty from their target customers....

With community frameworks, the relationship between you and your customer community is mutually beneficial, as these frameworks work toward your customer's individual goals, which, in turn, gets you closer to your business goals....

In this episode, we talk to Kevin Lau. He talks in detail about the value of customer advocacy, ways to measure the performance of your advocacy programs, and shares a little about his own journey and what he has learned over the years of specializing in this topic....

"Customer marketing is just going to continue growing... it's just getting that growth and then taking root so that it's a pillar in almost every marketing team."...

B2B and B2C businesses will work quite differently when it comes to customers and marketing to those customers. The different customer segmentation types will be more varied due to whether or not they’re interacting with an individual customer or a multi-level organization....

Knowing your personas and continuously researching, interviewing, and validating your personas is essential to developing meaningful and relevant multi-channel content....

The realm of the existing customer is where customer marketers have the most impact. So when customers leave, a part of the customer marketers responsibilities is to try and get them back! This is where customer reactivation marketing comes in....

Whether you’re working at a small startup or accomplished organization, customers are the lifeblood of your business. So, when customer churn rears its head, this can throw a spanner in the works and impact a company’s short and long-term goals....

Share the virtual stage with your customer marketing peers, for a day of panels, fireside chats, knowledge-sharing, keynotes, networking, and more at Customer...