Members-only Customer marketing Customer Marketing Certified: Improve and perfect your marketing practices Customer Marketing Certified: Core's the industry standard, the driving force for your success, and the only companion you need for personal and professional growth....
Members-only Customer marketing 6 vital customer marketing skills for new and upcoming hires Knowing the skills that can help elevate you in a specific position is invaluable information. So, we went directly to the source and asked our customer marketer participants, “What are the most important skill(s) that have helped you succeed in your role?”....
Members-only Articles Authentic storytelling: Attract your audience with Storytelling Masters Want a happy ending for you and your customers? Look no further with our Storytelling Certified course, and become the perfect marketing author....
Members-only Customer marketing Customer Marketing Meetup | Virtual | December 7, 2022 Join us in-person on Wednesday, December 7th for our first Customer Marketing Alliance Virtual MeetUp. This monthly meetup will cover a different topic each time...your topic this time is: 💫Customer Advisory Boards 💫...
Members-only Customer advocacy Community Rewards: 3 big obstacles and what to do about them Community rewards are an important piece of any customer advocacy community, but they don’t always get the attention they deserve. Why?...
Members-only Customer marketing Appreciating your audience: Why understanding consumer psychology is important Consumer psychology is understanding why we buy and consume. This includes choices we make, how we make them, what influences us, whether we purchase something or not, how social dynamics play a role, and much more....
Members-only Customer retention Get ahead of churn and boost revenue: Aligning on product adoption Product adoption can be used to create organizational alignment and focus. It's effective at getting ahead of churn and boosting revenue....
Members-only Customer research Take your personas to the next level. Get persona certified. Personas have the power to make or break your customer marketing efforts. It affects everything from how you reach out, types of feedback gathering, and which products to focus on for cross-selling and upselling....
Members-only Customer marketing Customer Marketing MeetUp | Minneapolis | December 6, 2022 Join us in-person on Tuesday, December 6th for our Customer Marketing Alliance MeetUp, where you get the chance to connect, engage, and network with fellow Customer Marketing professionals. 💫...
Members-only Customer marketing 14 ways you need to know to engage customers with social media Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand....
Members-only Customer advocacy The 3 building blocks every advocacy program needs What are the main drivers for why advocacy is on the rise? Why you're likely seeing more community customer marketing and advocacy roles in your LinkedIn feed? Erica Anderson has the answers....
Members-only Customer Marketing MeetUp | NYC | November 30, 2022 Are you in? Join us in-person on Wednesday, November 30th for our first Customer Marketing Alliance MeetUp, where you get the chance to...
Members-only Customer advocacy Jennifer Susinski | Unique customer advocacy tips to perfect your customer experience | Customer Marketing Catch-up "The first thing to understand is that all customers are looking for more than a product..." In this episode, we talk to Jennifer Susinski about her understanding of customer advocacy as a customer advocacy and experience manager for over seven years....
Members-only Customer marketing The 5 Core Attributes of a Killer Customer Marketing Strategy Customer loyalty doesn't happen by accident. It's an outcome of planning, strategizing, and executing a well-crafted customer marketing strategy that relies on clear goals and KPIs....
Members-only Customer collaboration How to increase customer engagement: Universal tips for any business Engaged customers are the holy grail of any business. After all, they don’t stop at simply buying your product or services — they sign up for events take part in customer surveys, as well as promoting your business....
