What is customer marketing?

Brand storytelling is the use of a brand's values, purpose, and identity to create compelling narratives that captivate the target audience. It involves crafting stories that connect emotionally, fostering brand loyalty and deeper connections....

Customer references are a powerful tool for driving business success. In this article, Collette Johnson shares why customer references are so crucial, how to gather and use them effectively, and the strategies that will ensure your business becomes truly customer-centric....

Building a successful customer marketing program is no small feat. In this article, discover strategies for creating a high-impact, cost-efficient customer marketing program that drives value....

Ari Hoffman and Gillian Farquhar, VP of Global Customer Marketing, continue their conversation about customer marketing stability during times of economic uncertainty. In this episode, they discuss involving advocates and employees to support bottom-line success....

The first 60 days are dedicated to developing your strategy for the year: Outline goals for increasing the number of valuable advocates, Utilize adoption and the customer journey, Outline your events and programs, Develop a communication plan...

Let us tell you, it ain’t easy holding on to customers under a subscription model. The best way to keep your customers happy and on board is to showcase the value of your product fast, and more importantly, to get your customers to realize it....

How do you keep your bottom line safe during times of economic uncertainty? For Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, the answer is customer storytelling and customer communities....

Irrational advocacy, a term that might seem contradictory, refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning....

Transforming customer feedback into actionable insights is a game-changer for any business. In this article, explore the tools, tactics, and strategies Alteryx use to turn customer reviews into enterprise-wide battle cards....

But does this mean customer marketers are responsible for customer adoption or product adoption practices? To answer this question in its simplest form: Yes....

Discover the five strategies for an anti-fragile approach. Hear from Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, as they discuss recession-proof marketing and share their experiences....

In this article, I’ll share the key lessons and strategies that have helped me successfully build and manage customer advocacy programs, from the importance of personal connection to thinking outside the box and being authentic....

Generative AI has become far more commonplace over the last year with the introduction of tools like ChatGPT, which has become accessible to the everyday layman. But how does it work for roles like customer marketing and its associated professions?...

Valerio Battelli, Voice of Customer and Insights at Taboola, takes us through his steps to managing, and succeeding at, a flagship customer program....

In today's society, emotional advertising has become increasingly popular and expected. People want to feel emotionally engaged with our brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument....