What is customer marketing?

Join us in-person on Wednesday, December 7th for our first Customer Marketing Alliance Virtual MeetUp. This monthly meetup will cover a different topic each time...your topic this time is: 💫Customer Advisory Boards 💫...

Community rewards are an important piece of any customer advocacy community, but they don’t always get the attention they deserve. Why?...

Consumer psychology is understanding why we buy and consume. This includes choices we make, how we make them, what influences us, whether we purchase something or not, how social dynamics play a role, and much more....

Product adoption can be used to create organizational alignment and focus. It's effective at getting ahead of churn and boosting revenue....

Personas have the power to make or break your customer marketing efforts. It affects everything from how you reach out, types of feedback gathering, and which products to focus on for cross-selling and upselling....

Join us in-person on Tuesday, December 6th for our Customer Marketing Alliance MeetUp, where you get the chance to connect, engage, and network with fellow Customer Marketing professionals. 💫...

Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand....

What are the main drivers for why advocacy is on the rise? Why you're likely seeing more community customer marketing and advocacy roles in your LinkedIn feed? Erica Anderson has the answers....

Are you in? Join us in-person on Wednesday, November 30th for our first Customer Marketing Alliance MeetUp, where you get the chance to...

"The first thing to understand is that all customers are looking for more than a product..." In this episode, we talk to Jennifer Susinski about her understanding of customer advocacy as a customer advocacy and experience manager for over seven years....

Customer loyalty doesn't happen by accident. It's an outcome of planning, strategizing, and executing a well-crafted customer marketing strategy that relies on clear goals and KPIs....

Engaged customers are the holy grail of any business. After all, they don’t stop at simply buying your product or services — they sign up for events take part in customer surveys, as well as promoting your business....

For the entirety of my career, I’ve told stories. Personal profiles, crime reports, pop culture features, obituaries and case studies are some of the formats I used to paint pictures with words. And over the years, I learned valuable lessons....

Getting buy-ins can be a challenge since companies still prioritize acquiring new customers rather than nurturing existing ones. So here’s a quick look into how to secure stakeholder buy-ins from our Customer Advisory Board Certified Masters....

Communication has transformed and spread; we now have multiple different entities, segments, and ways to provide that service....