Members-only Customer advocacy What I learned from some of the best customer marketing and advocacy teams in the world Today I’m going to share the insights and best practices I’ve learned from some of the best customer marketing and advocacy teams in the world....
Members-only Customer journey Customer acquisition: All you need to know Customer marketing is a position that often supports and aids other areas of the business where they're not commonly involved. It's a role most commonly refered to as a post-purchase position, and yet customer marketers need to have a basic understanding of the whole customer journey....
Members-only Articles Clayton Prichard | How can Customer Marketers and Product Marketing Managers best work together? | Customer Marketing Catch-up We talk to Clayton Prichard about the intricacies of the relationship between Product Marketing and Customer Marketing. There is often a lot of overlap in responsibilities between these two teams and so collaboration is key to effective workflows....
Members-only Customer advocacy How to measure the success of your customer advocacy program Being able to successfully measure your programs is what’s going to help you unlock more headcount, resources, and budget and be seen as a trusted partner and resource across your organization...
Members-only Exclusive content How to build a successful ambassador program of customer evangelists through CABs Today, we're going to be discussing how to build a successful ambassador program of customer evangelists, setting up customer advisory boards, case studies, and a whole lot of great things....
Members-only Customer marketing What is design thinking and the importance of its process Design thinking is a process used by some of the top brands in the industry today and is used to learn about your audience, understand problems within your customer processes, and seek to create unique solutions....
Members-only Customer advocacy Stand out from the crowd by adding a human touch to customer marketing We're so closely connected with our customers. We can take our knowledge of the customers and concentrate our efforts on helping them....
Members-only Customer research Ask the right questions: Perfect the way you collect customer feedback This research involves talking to customers directly, conducting surveys, putting together focus groups, and more. Each type of data collection relies on you asking the right questions to get the information you need to know....
Members-only Customer marketing Perfect your research strategies with Customer Research Certified Accurately marketing to your customers means knowing them from the inside and out, knowing their needs, pain points, and interests, and turning that into actionable steps to take your customer marketing to the next level....
Members-only Affiliates and referrals Collette Johnson | Why customer references are important, and how best to use them | Customer Marketing Catch-up "Customer references really are about bringing someone in and starting them on that journey toward customer advocacy." We talk to Collette Johnson about customer references, their importance, and how they can be used. We also discuss some common mistakes and pitfalls that most clients fall into....
Members-only Customer marketing Do customer marketing budgets reflect the value of the role? as the year is closing up, and plans are being made for the new year, we wanted to share this sneak peek into customer marketing budgets. Learn about the trends of how they’ve been used in 2022 in order to set your team up for success in 2023....
Members-only Customer marketing Customer Marketing Salary Report 2022 Introducing the first of its kind, the Customer Marketing Salary Report 2022, sponsored by Influitive. Delve into the deep-cut analysis of the factors currently impacting wage levels, and stay in the know about how much your experience and position are worth....
Members-only Customer marketing Make effective use of personas by sharing with others in your organization Your persona work is only as good as their uptake. You can spend months on end thoroughly researching your market, and fine-tuning your persona document, but if product marketing’s the only department that ends up using those persona documents, all your hard work’s barely scratching the surface....
Members-only Customer collaboration 3 points to help you engage your customers with effective communication In this article, we’re talking about effective communication with your customers. This content was transcribed from a panel from a 2021 Customer Marketing Summit. Look into our upcoming events; members have discount opportunities too....
Members-only Customer marketing Let's hear it: Magnify your voice of the customer program “What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through customer feedback....
