Members-only Articles Cetiera Carmona | Five types of customer data to leverage during the growth stage of the customer journey | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey....
Members-only Alliance paid members Slack community | Welcome Session Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....
Members-only Customer marketing Top ten best practices for driving customer demand We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....
Members-only Customer marketing Company factors impacting Customer Marketing wages Here at Customer Marketing Alliance, we've been doing a deep dive into customer marketing salaries and the factors impacting them. We wanted to explore how much of an impact other company factors had on the salary of customer marketing....
Members-only Market research Building business strategies around market trends What market trends analysis is, why it's important, how to identify market trends, how to build a business strategy around these trends....
Members-only Customer advocacy Achieve success by creating a foolproof customer advocacy strategic framework with this micro course Don’t have a lot of free time? This Advanced Micro course is perfect for the busy customer marketer looking to establish a foolproof customer advocacy program. In this 100% self-paced course, you’ll build a successful strategic framework for your advocacy program....
Members-only Articles The magic of marketing: What's the goal of brand storytelling? Stories are at the very heart of marketing. We're taking a look at what should be two of the main goals of your storytelling: defamiliarizing your audience (ostranenie), and maintaining a consistent story they can engage with (willing suspension of disbelief)....
Members-only Customer marketing Top 6 customer marketing events to attend in 2023 Get your diaries ready - here are the top customer marketing events to attend in 2023. 🎉...
Members-only Customer Marketing Summit | April 13, 2023 "Customer Marketing Alliance has really helped me solve one of my big problems as a customer marketer which is talking to other people that really understand what it is that i’m trying to accomplish."...
Members-only Customer advocacy 7 proven tactics to hit home runs with your customer marketing and advocacy programs The CEO and Co-founder of Crowdvocate talks about the seven tactics that will help you hit home runs with your programs....
Members-only Customer marketing What is the difference between cancellation and churn? When it comes to customer marketing, one of the most important metrics to track is customer retention. After all, figuring out how to keep your customers aboard ship and reduce churn rate is the linchpin of (SaaS); you want to keep your customer base intact to prevent revenue loss....
Members-only Customer Marketing Connection Customer Marketing Connection | Steve George Our second webinar for the Customer Marketing Connection....
Members-only Customer marketing Ones to Watch Report in 2023 This report isn’t just a list of names. Download to get exclusive tips, tricks, and predictions on customer marketing processes, advocacy, case studies, and more in 2023....
Members-only Market research The ultimate guide to perfecting the act of market research Market research is a concept not limited to customer marketing, but a strategy essential for every single part of the business. This guide will teach you almost everything you need to know about it....
Members-only Customer advocacy Developing impactful advocacy programs We catch up with Dave Hansen, Sinead O'Grada, Tim Newborn, and Josh Zerkel to talk about the best ways to develop an advocacy program that'll actually make an impact....
