Members-only Customer marketing Company factors impacting Customer Marketing wages Here at Customer Marketing Alliance, we've been doing a deep dive into customer marketing salaries and the factors impacting them. We wanted to explore how much of an impact other company factors had on the salary of customer marketing....
Members-only Market research Building business strategies around market trends What market trends analysis is, why it's important, how to identify market trends, how to build a business strategy around these trends....
Members-only Customer advocacy Achieve success by creating a foolproof customer advocacy strategic framework with this micro course Don’t have a lot of free time? This Advanced Micro course is perfect for the busy customer marketer looking to establish a foolproof customer advocacy program. In this 100% self-paced course, you’ll build a successful strategic framework for your advocacy program....
Members-only Articles The magic of marketing: What's the goal of brand storytelling? Stories are at the very heart of marketing. We're taking a look at what should be two of the main goals of your storytelling: defamiliarizing your audience (ostranenie), and maintaining a consistent story they can engage with (willing suspension of disbelief)....
Members-only Customer marketing Top 6 customer marketing events to attend in 2023 Get your diaries ready - here are the top customer marketing events to attend in 2023. 🎉...
Members-only Customer Marketing Summit | April 13, 2023 "Customer Marketing Alliance has really helped me solve one of my big problems as a customer marketer which is talking to other people that really understand what it is that i’m trying to accomplish."...
Members-only Customer advocacy 7 proven tactics to hit home runs with your customer marketing and advocacy programs The CEO and Co-founder of Crowdvocate talks about the seven tactics that will help you hit home runs with your programs....
Members-only Customer marketing What is the difference between cancellation and churn? When it comes to customer marketing, one of the most important metrics to track is customer retention. After all, figuring out how to keep your customers aboard ship and reduce churn rate is the linchpin of (SaaS); you want to keep your customer base intact to prevent revenue loss....
Members-only Customer Marketing Connection Customer Marketing Connection | Steve George Our second webinar for the Customer Marketing Connection....
Members-only Customer marketing Ones to Watch Report in 2023 This report isn’t just a list of names. Download to get exclusive tips, tricks, and predictions on customer marketing processes, advocacy, case studies, and more in 2023....
Members-only Market research The ultimate guide to perfecting the act of market research Market research is a concept not limited to customer marketing, but a strategy essential for every single part of the business. This guide will teach you almost everything you need to know about it....
Members-only Customer advocacy Developing impactful advocacy programs We catch up with Dave Hansen, Sinead O'Grada, Tim Newborn, and Josh Zerkel to talk about the best ways to develop an advocacy program that'll actually make an impact....
Members-only Customer Marketing Connection Customer Marketing Connection | Community 101 The Customer Marketing Alliance is very excited to kick off this new webinar series! To launch, we decided to start with something foundational to all customer marketers: Community. Don't miss out on our invaluable webinar, Customer Marketing Connection, with Dave Hansen on Community 101....
Members-only Customer journey The importance of reducing customer cognitive load Reducing customer cognitive load (how much they're thinking before making a purchase) to improve their experience - article explains what it is, why it's important, and how to reduce it....
Members-only Customer marketing How to power up your brand storytelling with the hero's journey Storytelling is a massive subject and can turn into a lifelong journey of studying stories, especially in marketing. Stories are in everything. Not just advertising and brand storytelling especially is a science that anyone can utilize; anyone can do it....
