Members-only Affiliates and referrals The elements of customer marketing: Key strategies and tactics glossary Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....
Members-only Case studies “Can I describe the benefits of attending? You need to be here to see it for yourself.” | Customer Marketing Las Vegas Summit Attendee Testimonials “Can I describe the benefits of attending? You need to be here to see it for yourself.” Attendees from our most recent Las Vegas Summit discuss what the experience has been like....
Members-only Customer Marketing Connection Customer Marketing Connection | Cassie Sneed The next Customer Marketing Alliance webinar, the Customer Marketing Connection is here! This time with Cassie Sneed, Senior Manager of Customer Marketing at Reputation, on expansion and usage campaigns for customers to encourage product adoption....
Members-only Customer marketing How to leverage customer marketing and impact the revenue cycle meaningfully Taking on a revenue goal will almost always guarantee a seat at the table and more importantly have a direct tie to understanding the success behind marketing programs. So how do meaningfully impact revenue and where do you start?...
Members-only Customer collaboration Why we need to amplify diverse voices in marketing It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well....
Members-only Market research The customer health score: How to master this metric This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship....
Members-only Customer marketing Robert Maddox | How to connect your customers to the product team using events | Customer Marketing Catch-up We talk to Robert Maddox, Customer Advocacy & Community Manager at Delinea, on how to connect two sides of the product lifecycle with your customer and product team through events....
Members-only Voice of customer The art of prioritizing voice of customer What percentage of your customers could you reach out to individually right now just to check in and say hello? If your answer is less than 20%, you have some work to do!...
Members-only Exclusive content 5 essential tips for demonstrating respect and driving engagement By following these tips, you can create a community experience that resonates with your members on a deeper level, fostering loyalty, and advocacy, and ultimately driving the success of your organization....
Members-only Brand storytelling The best of Customer Marketing Catch-up: Our top 5 must-listen episodes! Put on your headphones, because we've curated a top-five list of must-listen episodes from Customer Marketing Catch-up, the podcast that brings you conversations with some of the biggest names in the customer marketing field!...
Members-only Customer advocacy How customer marketing can be used to impact the revenue and sales cycle Ready to become your company's favorite superhero? From acquisition and retention to upselling and advocacy, this article delves into the transformative ways customer marketing can influence the entire revenue journey....
Members-only events Convince the boss | Customer Marketing Summit San Francisco This September, we are bringing together the industry's foremost customer marketing experts to share their best practices, challenges, and experiences....
Members-only Customer advocacy Introducing the ultimate playbook for customer and community engagement In a world where engagement is more crucial than ever, the Customer Marketing Alliance (CMA) and Community-Led Alliance (CLA) have joined forces to create the definitive guide to customer and community engagement....
Members-only Customer marketing Jeni Asaba | Building relationships at scale: Vital tips to help you tie people to your community | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Jeni Asaba, Head of Community at Jamf, about some of her vital tips to help tie people to your community....
Members-only Customer marketing Diversity and the customer marketing position We analyze our customer marketing salary survey results to consider how average salaries are impacted by disability, ethnicity, and sexual orientation....
