Members-only Customer advocacy 8 steps of a successful ambassador program As you plan to create a brand ambassador program, I’ve mapped out an 8-step approach that you can follow to create a highly engaging program for your customers. Let’s dive into it:...
Members-only Customer Marketing Connection Customer Marketing Connection | Dean Lindsay Our third webinar for the Customer Marketing Connection....
Members-only Exclusive content The power of narrative design in customer marketing: Why storytelling matters In this article, I want to share my insights on how to use data, brand storytelling, and narrative design to create content that resonates with customers, builds brand loyalty, and ultimately drives business growth. So let’s dive in!...
Members-only Customer marketing Meaghan Sullivan | How to excel in the digital workplace as a customer marketer | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Meaghan Sullivan, Marketing Customer Programs Lead at Google, about how to excel in the digital workplace as a customer marketer....
Members-only Customer marketing Mastering customer marketing: The best strategies for measuring success Want definitive confirmation that the work you’re doing is paying off? Want to make sure you’re on course to achieve your goals? Track your performance now! Measuring success is crucial to all customer marketing operations....
Members-only Voice of customer Let's hear it: Magnify your voice of the customer program “What does the ‘voice of the customer’ mean in business?” you might ask. Voice of the customer programs are methods created by companies to best understand the experience and needs of their customer base through feedback....
Members-only Exclusive content Unlocking customer marketing success: Insights from industry leaders on structuring your team for maximum impact A well-structured customer marketing team is a crucial part of achieving success and growth and our panel discussion, Building & Structuring Your Team for Success, at the Customer Marketing Summit provided key insight....
Members-only Customer marketing We asked ChatGPT how it can help with customer marketing: Is this the future? ChatGPT has the power to revolutionize the way you engage with your customers, but it prompts the question, is ChatGPT the future of customer marketing?...
Members-only Articles Maria Braune | Perfect personalization: Why human connection is vital for your marketing | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Maria Braune, Director of Client Advocacy at DailyPay, about perfect personalization and why human connection is vital for your marketing....
Members-only Articles Customer marketing, all grown up: Integrating all customer advocate motions into a comprehensive vision Too often the leaders of the departments don't give much thought to how their puzzle piece fits into the greater customer advocate puzzle. If the value of an integrated model is crystal clear to you, then your mission is to share this vision with your leadership....
Members-only Brand storytelling Ideal Customer Avatar: Understanding your brand story hero The Ideal Customer Avatar (ICA) is a character profile created by marketers to uncover the benefits they’ll use to sell a product or service. Marketing is character driven. Why? Because life is character driven. Which means top-quality copywriters don’t sell products – or even solutions....
Members-only Brand storytelling How to build a successful brand ambassador program If I had to pick just one program to start with, it would have to be developing a brand ambassador program. These ambassadors are an exclusive group of your most engaged customer practitioners who openly share their expertise, best practices, and strategies to help other customers be successful....
Members-only Articles Cetiera Carmona | Five types of customer data to leverage during the growth stage of the customer journey | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, we talk to Cetiera Carmona, Senior Manager, Customer Growth at BigCommerce, about the five types of customer data to leverage during the growth stage of the customer journey....
Members-only Alliance paid members Slack community | Welcome Session Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....
Members-only Customer marketing Top ten best practices for driving customer demand We’re very excited to share our top tips for building a powerful upsell engine that drives value for your customers and revenue for your business. If you're just getting started with building upsell programs and campaigns, our tips are laid out in our suggested order of operation....
