Members-only Customer marketing Amp up your marketing stack: How to get executive buy-in in 5 key steps I mastered the art of aligning competing priorities and securing executive sponsorship the hard way, through trial and error. But after refining my approach, I think I’ve truly cracked the code. Now I want to share what I've learned....
Members-only Articles Visualizing success: How effective data visualizations can drive action Explore the power of data visualization in driving actions. Transform complex data into compelling stories to elevate your RevOps game....
Members-only Articles The best competitive strategy for each stage in the business lifecycle Discover strategic approaches for each stage of the business lifecycle. Stay competitive, innovate, and navigate towards sustained success...
Members-only Customer marketing Leslie Paterson | How To Approach Executive Conversations: Setting Up A Successful Customer Marketing Team | Customer Marketing Catch-Up In this episode of Customer Marketing Catch-up, Leslie Paterson, VP of Customer Advocacy & Engagement at BMC, talks to us about how you should approach executive conversations to set your customer marketing team up for success....
Members-only events Convince the boss | Customer Marketing Summit London This November, the industry's foremost customer marketing experts of the UK and Europe will come together to exchange innovative campaigns, best practices, challenges, and experiences....
Members-only Customer success Empower your employees by building a culture that values every customer interaction Drive business success by empowering employees to maximize every customer interaction. Foster a culture of customer-centricity now....
Members-only Articles What are the best practices and challenges when hiring internally for developer marketing roles? Hiring internally is a great strategy to help orgs succeed. Let’s look at the best practices and challenges you can expect to face!...
Members-only Exclusive content Beyond references: How to find and grow invested customer advocates Want to know the revenue-driving secret weapon winning over today's leading tech brands? Customer advocacy....
Members-only Customer segmentation The STP customer segmentation model for competitive advantage Today brands need to get smart about connecting with their ideal customers. One proven strategy? The STP model for customer segmentation....
Members-only Customer success How to build a culture that values customer interaction in product-led growth In product-led growth, giving your customers value is the number one driver of growth. So how do you prioritize customer satisfaction?...
Members-only Exclusive content Make every interaction count: 4 key success strategies for tailoring customer experience Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...
Members-only Customer advocacy Virginia Bryant | The next stage of evolution for customer marketing | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing....
Members-only Customer marketing What is burnout and how you can prevent it It’s important for any worker to understand what burnout is and recognize the signs, no job is worth sacrificing your mental health for....
Members-only Exclusive content Building a customer-led COE: The 6 key steps to success As customer marketers, we need to remember to take a step back and look at the bigger picture. Today, I’d like to discuss how to position for greater success and the steps needed to establish a center of excellence (COE)🎖️....
Members-only Customer collaboration Tips for community marketing and customer marketing collaboration While customer marketing and community marketing are each rock-solid strategies in their own right, they can complement each other - like macaroni and cheese - both versatile and important in their own right, but even more brilliant together....
