Members-only Exclusive content From zero to hero: Leveling up our awards program to wow customers I’m excited to share my personal blueprint for creating customer celebrations that truly shine. You’ll discover how we gained executive buy-in, fostered cross-team collaboration, and created advocates for life....
Members-only Community Marketing Customer Marketing Awards 2023: Introducing your finalists Customer Marketing Awards 2023: Introducing your finalists. Thanks to all those who nominated the exceptional individuals and companies on our shortlist....
Members-only Exclusive content Boost customer loyalty and drive expansion for sustainable business growth Do your customers love using your software, yet fall short of realizing its full potential? Do you struggle to achieve contract renewals and expansions year after year? You're not alone....
Members-only Video What is customer marketing? And why it's so important | Video Let's break down what exactly customer marketing is and why it's so important....
Members-only Video Why is customer marketing so important? | Video This video breaks down the importance of customer marketing for any customer-focused organization....
Members-only Video How to build a powerful customer advocacy strategy with account-based customer marketing | Video A good customer advocacy strategy in account-based customer marketing leverages satisfied customers to become vocal promoters of your brand. This adds major credibility and trust to your marketing efforts....
Members-only Video Unlocking the power of storytelling in customer marketing | Video Storytelling in customer marketing is vital because it humanizes your brand. It creates an emotional connection with your audience and makes your message more memorable....
Members-only Articles Making strategies work in remote settings Unlock the potential of remote environments for your marketing teams. Explore key strategies to overcome challenges and drive successful outcomes....
Members-only Video 3 pillars of customer marketing | Video Bryony Pierce talks about the three core pillars of customer marketing....
Members-only Exclusive content Solo customer marketing: How to scale impact with limited resources Tackling customer marketing initiatives solo feels like tackling ikea furniture alone. Exciting but cumbersome. I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?...
Members-only Customer marketing Case studies for community engagement: Engagement in action Calling all, community builders! Ready for some inspiration? We're exploring the concept of community engagement from two engaging case studies that'll spark your creativity and leave you itching to level up your community game....
Members-only Articles The dangers of outsourcing SaaS development vs keeping it in-house Explore the pros and cons of outsourcing SaaS development versus in-house solutions. Make an informed decision that suits your product best....
Members-only Articles The importance of building a creative culture as a CMO Unearth the importance of fostering creativity as a CMO. Boost performance, attract talent, and differentiate your brand with innovative ideas!...
Members-only Customer collaboration Why content is key to building a successful community We spoke to Bryony Pearce, Chief Marketing Officer at The Alliance, about how her role helps to support community-led growth in the organization, and how engaged communities can impact traditional marketing strategies....
Members-only Case studies Testimonials from Customer Marketing Summit New York "For me to be surrounded by customer marketers all day is like heaven." Attendees from lease year's New York Summit discuss what the experience was like....
