Members-only Customer marketing Leslie Paterson | How To Approach Executive Conversations: Setting Up A Successful Customer Marketing Team | Customer Marketing Catch-Up In this episode of Customer Marketing Catch-up, Leslie Paterson, VP of Customer Advocacy & Engagement at BMC, talks to us about how you should approach executive conversations to set your customer marketing team up for success....
Members-only events Convince the boss | Customer Marketing Summit London This November, the industry's foremost customer marketing experts of the UK and Europe will come together to exchange innovative campaigns, best practices, challenges, and experiences....
Members-only Customer success Empower your employees by building a culture that values every customer interaction Drive business success by empowering employees to maximize every customer interaction. Foster a culture of customer-centricity now....
Members-only Articles What are the best practices and challenges when hiring internally for developer marketing roles? Hiring internally is a great strategy to help orgs succeed. Let’s look at the best practices and challenges you can expect to face!...
Members-only Exclusive content Beyond references: How to find and grow invested customer advocates Want to know the revenue-driving secret weapon winning over today's leading tech brands? Customer advocacy....
Members-only Customer segmentation The STP customer segmentation model for competitive advantage Today brands need to get smart about connecting with their ideal customers. One proven strategy? The STP model for customer segmentation....
Members-only Customer success How to build a culture that values customer interaction in product-led growth In product-led growth, giving your customers value is the number one driver of growth. So how do you prioritize customer satisfaction?...
Members-only Exclusive content Make every interaction count: 4 key success strategies for tailoring customer experience Engaging with customers is not just about transactional exchanges; it's about curating a journey, an experience. With this article, I hope to shine a light on how to approach reference activities strategically and tailor experiences that keep customers coming back!...
Members-only Customer advocacy Virginia Bryant | The next stage of evolution for customer marketing | Customer Marketing Catch-up In this episode of Customer Marketing Catch-up, Virgnia Bryant, Director of Customer Marketing at Github talks to us about the next stage of evolution for customer marketing....
Members-only Customer marketing What is burnout and how you can prevent it It’s important for any worker to understand what burnout is and recognize the signs, no job is worth sacrificing your mental health for....
Members-only Exclusive content Building a customer-led COE: The 6 key steps to success As customer marketers, we need to remember to take a step back and look at the bigger picture. Today, I’d like to discuss how to position for greater success and the steps needed to establish a center of excellence (COE)🎖️....
Members-only Customer collaboration Tips for community marketing and customer marketing collaboration While customer marketing and community marketing are each rock-solid strategies in their own right, they can complement each other - like macaroni and cheese - both versatile and important in their own right, but even more brilliant together....
Members-only Affiliates and referrals The elements of customer marketing: Key strategies and tactics glossary Customer marketing is a science. Along with needing to do research, conduct experiments, and prove findings, customer marketing also has its fair share of specific concepts and lingo you'll have to learn....
Members-only Case studies “Can I describe the benefits of attending? You need to be here to see it for yourself.” | Customer Marketing Las Vegas Summit Attendee Testimonials “Can I describe the benefits of attending? You need to be here to see it for yourself.” Attendees from our most recent Las Vegas Summit discuss what the experience has been like....
Members-only Customer Marketing Connection Customer Marketing Connection | Cassie Sneed The next Customer Marketing Alliance webinar, the Customer Marketing Connection is here! This time with Cassie Sneed, Senior Manager of Customer Marketing at Reputation, on expansion and usage campaigns for customers to encourage product adoption....
