Members-only Video What is customer marketing? And why it's so important | Video Let's break down what exactly customer marketing is and why it's so important....
Members-only Video Why is customer marketing so important? | Video This video breaks down the importance of customer marketing for any customer-focused organization....
Members-only Video How to build a powerful customer advocacy strategy with account-based customer marketing | Video A good customer advocacy strategy in account-based customer marketing leverages satisfied customers to become vocal promoters of your brand. This adds major credibility and trust to your marketing efforts....
Members-only Video Unlocking the power of storytelling in customer marketing | Video Storytelling in customer marketing is vital because it humanizes your brand. It creates an emotional connection with your audience and makes your message more memorable....
Members-only Articles Making strategies work in remote settings Unlock the potential of remote environments for your marketing teams. Explore key strategies to overcome challenges and drive successful outcomes....
Members-only Video 3 pillars of customer marketing | Video Bryony Pierce talks about the three core pillars of customer marketing....
Members-only Exclusive content Solo customer marketing: How to scale impact with limited resources Tackling customer marketing initiatives solo feels like tackling ikea furniture alone. Exciting but cumbersome. I want to share my hard-won tips for not just surviving but thriving as a customer marketing solo. How do you stay afloat AND move the needle when resources are limited?...
Members-only Customer marketing Case studies for community engagement: Engagement in action Calling all, community builders! Ready for some inspiration? We're exploring the concept of community engagement from two engaging case studies that'll spark your creativity and leave you itching to level up your community game....
Members-only Articles The dangers of outsourcing SaaS development vs keeping it in-house Explore the pros and cons of outsourcing SaaS development versus in-house solutions. Make an informed decision that suits your product best....
Members-only Articles The importance of building a creative culture as a CMO Unearth the importance of fostering creativity as a CMO. Boost performance, attract talent, and differentiate your brand with innovative ideas!...
Members-only Customer collaboration Why content is key to building a successful community We spoke to Bryony Pearce, Chief Marketing Officer at The Alliance, about how her role helps to support community-led growth in the organization, and how engaged communities can impact traditional marketing strategies....
Members-only Case studies Testimonials from Customer Marketing Summit New York "For me to be surrounded by customer marketers all day is like heaven." Attendees from lease year's New York Summit discuss what the experience was like....
Members-only Customer marketing Amp up your marketing stack: How to get executive buy-in in 5 key steps I mastered the art of aligning competing priorities and securing executive sponsorship the hard way, through trial and error. But after refining my approach, I think I’ve truly cracked the code. Now I want to share what I've learned....
Members-only Articles Visualizing success: How effective data visualizations can drive action Explore the power of data visualization in driving actions. Transform complex data into compelling stories to elevate your RevOps game....
Members-only Articles The best competitive strategy for each stage in the business lifecycle Discover strategic approaches for each stage of the business lifecycle. Stay competitive, innovate, and navigate towards sustained success...
