What is customer marketing?

In this video, we discuss what customer churn is, why it’s important to reduce churn, and how to prevent churn in the first place....

Video case studies are most effective when they have a strong narrative arc that speaks to your customer’s pain point, offers a solution, and shows the positive impact your business has made....

Hannah McKeen, Senior Customer Marketing Manager at Jellyfish takes us through her experience as a CMA Ambassador and community member....

In this episode of Customer Marketing Catch-up, Joshua Zerkel, Head of Global Engagement Marketing at Asana talks the importance of developing multifaceted communities to cement the future of your customer spaces....

Last year’s event calendar for Customer Marketing Alliance, ended in person at San Fransisco. We had the opportunity to ask attendees about their immediate thoughts on the event....

Tired of excuses and empty promises when you advocate for customers? Learn how I transformed customer marketing into a core growth strategy....

Who hasn’t had a hard time purchasing technology to support your work and the data you use? One of the biggest struggles at the moment is that you can't get everyone to align on what the actual value of your team is, and what the business impact is going to be....

In this episode of Customer Marketing Catch-up, Sangeeta Walsh, VP of Marketing and Alliances at Dialpad talks about how you should set up all types of Customer Advisory Boards to enable true business impact....

With the new year underway, we wanted to share some of the stats we gathered from our State of Customer Marketing Report for 2023/24. In this article, we’re showing off some of the statistics we gathered concerning customer marketing budgets, and how these budgets are being shared....

Customer centricity is a hot topic in today's market and can be the difference between yourself and your competitors. But how is this concept going to develop?...

When it comes to marketing, businesses often target different types of consumers based on their behaviors, preferences, and characteristics. It's essential to conduct thorough market research to identify the various types of customers that are relevant to your business....

Achieving and sustaining meaningful customer engagement is more about leveraging the immense power of artificial intelligence (AI) to create personalized, data-driven, and emotionally resonant experiences that captivate and retain customers....

Ready to discover the 4 essential strategies to future-proof your community?...

We’re back with our big hitter salary report for the third year in a row! With a new year now underway, you’ll want to look at your salary compared to your peers to ensure the ‘buck’ you’re earning fits your ‘bang’....

The closing of 2023 saw the launch of our State of Customer Marketing Report and with it, we revealed a host of fascinating insights about customer marketing professionals and their impact on company success....