Join Jana Frejova, a marketing expert from Spendesk, as she shares insights on why personas are no longer effective and alternative solutions to support your customer base and team. Learn from industry leaders and gain innovative strategies to optimize your consumer marketing efforts.

Knowing your personas and continuously researching, interviewing, and validating your personas is essential to developing meaningful and relevant multi-channel content.

Personas are a fundamental part of any marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout.