For each of the five fundamental stages: Lifecycle and governance, educate, engage, understand, and expand, we’ve unpacked each of the cogs to arm you all the info needed to boost your understanding of pivotal topics, as you and your team strive to create something truly memorable.

Our Customer Marketing Industry and Salary Reports will be launching at the end of this year, but we wanted to give you a sample of the kind of data you can expect from theses reports. In this article, we’ll be going through the responsibilities and metrics of customer marketing teams in 2023/24.

My goals are to share my formula for delight (which is just a pretentious way of saying, “These are the things I look for whenever I’m trying to create a delightful experience”) and give you a bunch of tactics to make delightful experiences.