CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders.

It's a unique opportunity to watch the most sought-after customer marketing content – ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions. 

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✅ Develop your understanding of key topics and trends
🗣 Hear from experienced customer marketing leaders
👨‍💻 Enjoy regular in-depth sessions

Date: April16, 2025
Time: 5:00pm GMT
Location: Online

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In this session, we will explore why customer advocacy is an essential element of a successful Customer Success (CS) strategy.

As businesses focus on creating lasting relationships with customers, integrating advocacy into the CS function can drive retention, deepen customer loyalty, and create authentic brand ambassadors. By examining real-world examples and key insights, this session will highlight the value of aligning customer advocacy with Customer Success teams to build a stronger, more proactive customer experience.

Key takeaways:

  • The Power of Advocacy in CS – Customer advocacy plays a vital role in strengthening retention, deepening loyalty, and turning satisfied customers into brand ambassadors.
  • Integrating Advocacy into CS – Embedding advocacy within Customer Success strategies helps create a proactive customer experience and fosters long-term relationships.
  • Cross-Team Alignment – Collaboration between Customer Success and advocacy programs ensures a seamless approach to customer engagement, enhancing both satisfaction and growth.
  • Proven Strategies for Success – Learn actionable steps to develop and scale advocacy programs within CS, leveraging real-world examples for inspiration.
  • Driving Growth Through Customer Voices – Authentic customer stories and testimonials build trust, enhance credibility, and fuel sustainable business growth.

Meet the speaker:

Catherine Staite, Head of Customer Advocacy at GoCardless

Catherine Staite is an expert in Customer Advocacy Strategy, with a proven track record of driving customer-powered events and creating mutual value for both GoCardless and its customers. With a deep expertise in Film and Written Content Creation, Catherine excels at crafting compelling narratives that resonate with diverse audiences.

As a Cross-Functional Collaborator, Catherine brings together teams across Customer Advocacy, Internal Communications, PR, AR, Events, and Marketing to create impactful, customer-centric initiatives. With a passion for Mentorship and a background as a Presentation Coach, Catherine is dedicated to empowering others while delivering top-notch presentations and communications strategies.

Throughout Catherine's career, she has consistently focused on creating mutual value for both customers and organizations, ensuring sustainable growth through strategic customer engagement and advocacy.